IRM May 1952 Advertisement — I.R.M. precision chrome-steel balls for cycles, all dimensions, in type and rules

— Page 1 —
IRM
BILLES CYCLES
DE PRÉCISION
EN ACIER AU CHROME
TOUTES DIMENSIONS

6, RUE DE LA SABLONNIÈRE
PARIS – XVe
TÉL. : SÉGur. 96-66

[A ruled advertisement in a single-ruled rectangle, in dark ink on a plain ground. Across the top a row of balls is drawn as small shaded circles in graded sizes, three at the left and three at the right, with a dark diamond between them holding the letters “IRM” in tall outlined capitals. Below, “BILLES CYCLES” is set in tall narrow Art Deco capitals with long swelling strokes, then “DE PRÉCISION” in heavy sans-serif capitals, then two lines in bold condensed capitals. A pair of rules crosses the panel, and beneath them a solid dark band carries the address and telephone number in light spaced capitals reversed out of the black. No signature or agency mark is shown.]

[This advertisement shares page 70 of L’Officiel du cycle with advertisements for Indéca, Paturaud, NAP and Soupl, each held here as its own record, and others for Lecoeuvre, Thimonnier, S.O.S.P., 4 rue Jonquoy, Cellier et Pouly, Tubverseur and Sido.]