IRM May 1953 Advertisement — I.R.M. precision chrome-steel balls for cycles, all dimensions, with a row of balls drawn

— Page 1 —
IRM
BILLES CYCLES
DE PRÉCISION
EN ACIER AU CHROME
TOUTES DIMENSIONS

6, RUE DE LA SABLONNIÈRE
PARIS – XVe
TÉL. : SÉGur 96-66

[A small ruled advertisement in black and white in a thin frame. Across the top a row of six solid round balls in graduated sizes, three on each side of the center, is drawn in rough halftone with pale highlights, the largest at each outer corner and the smallest nearest the middle. Between them a dark diamond holds the initials “IRM” in tall light capitals. Below, “BILLES CYCLES” is set in tall, narrow Art Deco capitals with a cut-in lowercase-style S and Y, and “DE PRÉCISION” in heavy sans-serif capitals. Two lines about the chrome steel and the sizes follow in bold sans-serif capitals, over a pair of horizontal rules. At the foot a dark rectangle holds the street address, arrondissement and telephone line in light capitals. No artist’s signature is visible.]

[This advertisement shares page 88 of L’Officiel du cycle with an advertisement for IEP, held here as its own record, and others for Reinor, Cellier et Pouly, Éditions S.O.S.P., Thimonnier, Lecœuvre, F. Usaï, Marcel Guillen S.A.R.L. and Fourni Accessoires.]