IRM 1953 Advertisement — Precision Chrome-Steel Bicycle Balls

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I R M

BILLES CYCLES
DE PRÉCISION

EN ACIER AU CHROME
TOUTES DIMENSIONS

6, RUE DE LA SABLONNIÈRE
PARIS – XVe
TEL : SÉGUR 96-66

[A ruled advertisement in black and white inside a thin single border. Across the top six balls of graduated sizes are drawn as dark rings with pale centers, three on each side of a dark diamond that holds the monogram “IRM” in tall white capitals. Beneath, “BILLES CYCLES” stands in very tall narrow decorative capitals with curved terminals, followed by “DE PRÉCISION” in heavy capitals and two lines of bold capitals. Two heavy rules close the text. The address sits in light capitals reversed out of a dark rectangular panel at the foot. There is no signature.]

[This advertisement shares page 138 of L’Officiel du cycle with advertisements for Dupont, Choillot, Indéca, Cyclometer and Mulin, each held here as its own record, and others for Rod 88 goggles, a P.F. parts cabinet, Monginet’s saddlebag rack for motor machines, Dissoplast repair solution and the Mochet voiturette.]