IRM 1951 Advertisement — Precision Chrome-Steel Cycle Balls in All Sizes

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IRM

BILLES CYCLES
DE PRÉCISION
EN ACIER AU CHROME
TOUTES DIMENSIONS

6, RUE DE LA SABLONNIÈRE
PARIS – XVe
TÉL. : SÉGUR 96-66

[A ruled advertisement in black and white, a tall panel inside a thin rectangular border. At the top a black diamond holds the letters “IRM” in tall cream capitals, with three ball bearings drawn in stippled halftone at each side, the balls growing larger toward the outer edges. Below, “BILLES CYCLES” is lettered in tall condensed Art Deco capitals with long thin strokes, followed by three lines in heavy sans-serif capitals. Two horizontal rules, one thin and one thick, separate the offer from a dark band across the foot, where the street address, the Paris district and the telephone line are reversed out in cream capitals. No artist signature or monogram is visible.]

[This advertisement shares page 17 of L’Officiel du cycle with advertisements for Mulin, IEP and Arpenteur, each held here as its own record, and others for the Flector quick pump connector, a printing price request and Metwar sewing-machine needles.]