Hetchins c.1935 Catalog — Brilliant, Superbe, De Luxe and Ideal Models, Solo and Tandem, from Seven Sisters Road and Lea Bridge Road

— Page 1 (front cover) —
LIGHTWEIGHT CYCLES
and
TANDEM
MANUFACTURERS.
Hetchin’s
798/800, SEVEN SISTERS ROAD,
TOTTENHAM, N.15.
461, LEA BRIDGE ROAD,
LEYTON, E.10.
[Front cover printed in dark purple and red on mottled pink card. The name “Hetchin’s” is set as a large outlined script running diagonally upward from lower left to upper right, underscored by a long tapering swash, with a small red star above it at left and another below it at right. Three vertical red rules run down the left edge, broken where the script crosses them. The italic line “LIGHTWEIGHT CYCLES and TANDEM MANUFACTURERS.” sits at top and the two shop addresses sit at the foot, divided by a short double rule. There is no illustration of a machine.]

— Page 2 (inside front cover) —
Guarantee.
HETCHIN’S GUARANTEE that all Cycles and Tandems are built on our premises, and that all reasonable precautions have been taken to secure excellence of materials and workmanship. Should any defect occur during a period of five years, we undertake to repair or replace, free of charge, providing same is returned to us carriage paid.
We do not hold ourselves responsible for any consequential damage or any expense which may arise from the results of defective material or workmanship.
This Guarantee does not cover machines bought second-hand, or where alterations and repairs have been made by other firms. Other firms specialities, such as Tyres, Brakes, Speed Gears, etc., are not covered by our guarantee, these are usually covered by their manufacturers and in such cases we undertake to give every assistance in obtaining a satisfactory settlement.
CASH ORDERS.
A deposit of 20s. or more is required with definite order. Balance of cash price is payable on completion of machine, when statement of account is submitted to customer.
TERMS.
If so desired, terms can be arranged privately and confidentially.
CARRIAGE.
Cycles, tandem and frames, are sent carriage paid and packed free by passenger train to the nearest railway station to any part of England, Scotland, Ireland or Wales. Customers should thoroughly inspect all machines before signing the Railway Company’s receipt and they should only sign unexamined. Should the machine be damaged at all in transit the station must be notified immediately and also Hetchin’s.
[Text page printed in dark ink on the pink inside of the cover card, in a single column. The heading “Guarantee.” is set in blackletter, and the first paragraph opens with a large ornamental drop capital H decorated with foliage. The headings “CASH ORDERS.”, “TERMS.” and “CARRIAGE.” are set in a bold sans serif, and the word “unexamined” is set in bold type. There is no illustration.]

— Page 3 (printed page 1) —
INTRODUCTION.
IN offering you this catalogue and introducing our products, we can definitely say they are the finest obtainable. As we do not have to pay for extensive advertising, our prices compare favourably with all others; and we incur no bad debts which you yourself would have to pay for in the long run.
Why this catalogue was made. Our business has always been conducted on the basis of personal attention. Owing however to the increased popularity of our Cycles, and the pressing demand for an illustrated catalogue of the latest models, we feel sure that this catalogue will be well received.
The Cyclist. The wants of the genuine cyclist are faithfully considered and no specifications are incorporated without a guarantee of their utility.
Methods. We do not employ mass production and slip-shod methods, every cycle frame and all forks are individually built to the customers’ own requirements.
Conscientious Work. Our men have a thorough and scientific knowledge of frame construction and take a real pride in their work. You can therefore be confident that all models given out are technically perfect.
Solely on merits. Our business has been built entirely on recommendation and the output shows a large percentage increase every season.
Weight Reduction. In this sphere of cycle building, frames can only be built to a minimum weight and lugs turned down to a certain extent. Tubing of too light a gauge loses that rigidity and responsiveness which is so essential to the racing man. Although we can build down to any competitive weight, we only use materials of proven quality. For all that, our machine is made lighter by our own methods, and the best of England’s riders have proved their reliability.
1
[Text page on white paper in a single column. The heading “INTRODUCTION.” is set in a bold condensed sans serif above a small ornament of six black squares arranged in a downward-pointing triangle. The first paragraph opens with a shaded drop capital I. The paragraphs that follow each begin with a bold run-in heading and are divided by short centered rules. The folio is printed at the foot. There is no illustration.]

— Page 4 (printed page 2) —
HETCHIN’S BRILLIANT NO. 2 VIBRANT.
Weight from 8¼ lbs.
The Brilliant has been designed solely for the racing man, a semi upright model allowing full scope for position and fitted with our Rear Vibrant Triangle (patent No. 33317) The vibratory action caused when riding over uneven ground lessens the retarding force on rear wheel, resulting in less loss of speed.
The test made as regarding rigidity on the chain stays we found that owing to the rake in stays the resistance put up was a fraction over 4% more than straight stays of same gauge tubing, the triangle is not intended to spring. only to vibrate at rear ends and take off all dead shock from the apex.
Built of Reynolds high Manganese Butted Tubing
Wheelbase 40½”. Bracket Height 11″.
This model can also be built entirely to your own design at no extra charge.
CHROME PLATED ALL OVER OR AS DESIRED.
PRICE CASH.
As illust. with C1,000 chain wheel set H.M. Seat Pin, Bracket and Head Fittings. £5-5-0
B.S.A. or Chater-Lea Fittings £6-0-0
2
[A ruled-box halftone photograph of a bare frame and fork, finished bright all over, shown side-on against a plain backdrop. The chain stays are curved in a pronounced double bend between the bottom bracket and the rear fork ends, while the seat stays run straight to a seat lug with a binder bolt. A chainwheel with a spider and cranks is fitted at the bracket. The head lugs carry decorative cutouts, the fork blades curve forward to the fork ends with mudguard eyes, a small clip is fitted part way down the near fork blade and a small peg projects from the down tube near the head. Faint lettering runs down the seat tube but cannot be read. The text below is set in a single column with the specification lines centered, the closing line in spaced italic capitals and the prices in large bold figures.]

— Page 5 (printed page 3) —
HETCHIN’S SUPERBE ROAD MODEL.
Weight from 17 lbs.
Never before has such exquisite and unique workmanship been displayed in cycle construction.
FRAME … Chater-Lea Lugs, H.M. Tubing Butted B.S.A. Head Fittings and interiors. B.S.A Chain Wheel with Constrictor Fluted Cranks. SIZE TO ORDER.
FORKS … As desired.
WHEELS … Constrictor first choice 26 in. or 27 in, B.S.A. light Hubs Tied and Soldered.
TUBULARS … Dunlop, Constrictor or Tabucchi, File or Smooth Band.
PEDALS … Solid Centre, B.S.A. or BOA.
SADDLE … B.17 Sprinter or to Order.
BRAKE … Tabucchi Alloy, detachable bolt fitting.
CHAIN … Block 1 in. × 3/16 in. recommended or to order.
BARS … Brazed up cut away to match framed Lugs or to Order.
FINISH … Chrome all over or as desired.
EQUIPMENT … Pump and Reflector. Tecalemit Oil Gun.
CASH PRICE £12-10-0
3
[A ruled-box halftone photograph of a complete lightweight machine shown side-on without mudguards. The main frame tubes appear dark, the chain stays are bright and curved in a double bend toward the rear fork end, and the seat stays run straight to the seat lug. It has drop handlebars on an extension, a brake lever curving forward beneath the bars, a leather saddle, rat-trap pedals, a spider chainwheel driving a single rear sprocket and narrow wheels with tubular tires. Two small clips sit under the top tube. The text below is set in a single column: a centered two-line slogan, then a specification table with bold labels and dotted leaders and the cash price in large bold figures.]

— Page 6 (printed page 4) —
HETCHIN’S BRILLIANT NO. 1
Weight from 22¼ lbs.
FRAME … Built of Reynolds H.M. Butted Tubing, Size to Order. Either Semi-Upright or ordinary, Lugs cut out to an unique design and filed to safety limits, Bracket Height 10¾ in. Wheel base 40¾ in.
FORKS … H.M. Butted ⅞ in. to ⅝ in. round. Hetchins’ Special Rake or to order.
WHEELS … Dunlop High Pressure. B.W. Hubs. Fitted with Dunlop Tyres either pattern.
BARS … Any popular bend with H.M. Stem.
TRANSMISSION … Coventry Elite, C1,000 Chain Wheel Set.
SADDLES … Ormond or B.17 Champion.
BRAKES … Phillips Philite.
PEDALS … B.S.A or Boa.
GUARDS … Bluemels no weight, Black or White.
FINISH … Chrome all over or Enamelled any colour with Chrome Rear Triangle, Head and Forks all over.
EQUIPMENT … Pump, Reflector and Tecalemit Oil Gun.
CASH PRICE BRAMPTON FITTINGS £9-0-0
With Ordinary Seat and Chain Stays £8-10-0
B.S.A. or CHATER-LEA FITTINGS £10-10-0
4
[A ruled-box halftone photograph of a complete lightweight machine shown side-on and fitted with full mudguards, the front one carrying a long mud flap. The main frame tubes appear dark while the seat stays, chain stays, head and fork are bright, and the chain stays are curved in a double bend toward the rear fork end. A pump is clipped alongside the down tube. It has drop handlebars with a brake lever, a leather saddle, rat-trap pedals and a spider chainwheel driving a single rear sprocket. Below the picture is a specification table with bold labels and dotted leaders, followed by three cash prices in large bold figures.]

— Page 7 (printed page 5) —
HETCHIN’S DE LUXE
Weight from 24½ lbs.
FRAME … Built of Reynolds H.M. Butted Tubes, Size to Order, either Semi Upright or Ordinary, Lugs cut to an Unique Design and Filed to Safety Limits Bracket Height 10¾ in. Wheelbase 41¾ in.
FORKS … H.M. Butted ⅞ in. to ⅝ in. round Hetchins Rake.
WHEELS … Endrick 23 gauge B.W. Hubs,
TYRES … Sprites, Perfection or John Bull.
BARS … Any Popular pattern.
TRANSMISSION … Coventry C34 Chain Wheel Set.
SADDLE … Ormond.
BRAKE … A. Cantilever front or Rear.
PEDALS … Brampton Universal Race.
GUARDS … No weight, Black or White.
FINISH … Black or Colour, Chrome Plated Crown, Front and Rear ends
EQUIPMENT … Pump, Reflector and Tecelamit Oil Gun.
CASH PRICE BRAMPTON FITTINGS £7-10-0
WITH VIBRANT REAR TRIANGLE £8-0-0
5
[A ruled-box halftone photograph of a complete machine shown side-on with dark full mudguards, the front one carrying a long mud flap. The frame tubes appear light in tone, and the chain stays here run straight from the bracket to the rear fork end rather than curving. The handlebar sweeps back to a dark grip with a brake lever, a brake is mounted on the seat stays and a pump is clipped alongside the down tube. Two small clips sit on the top tube. It has a leather saddle, pedals and a chainwheel with a cutout pattern driving a single rear sprocket. Below the picture is a specification table with bold labels and dotted leaders, followed by two cash prices in large bold figures.]

— Page 8 (printed page 6) —
HETCHIN’S IDEAL
Weight from 25½ lbs.
So aptly named “IDEAL” for the clubman.
FRAME … H.M. Tubing, Size to Order, Cut away lugs. Bracket height 10¾ in., Wheelbase 41½ in.
FORKS … Reynolds H.M. Super Resilient.
WHEELS … Endrick Rims B.W. Hubs.
TYRES … Dunlop Speed or Palmer.
BARS … Any popular bend Stem to Order.
TRANSMISSION … Coventry C.34 Chain Wheel Set.
SADDLE … Mansfield 38N or Lycetts Aero.
BRAKE … B. Cantilever front or rear.
PEDALS … Grand Vitesse.
GUARDS … Bluemels Feather-Weight.
FINISH … Black, Best Quality with Chrome Plated Forks all over
EQUIPMENT … Pump and Reflector
CASH PRICE BRAMPTON FITTINGS £6-6-0
Colours extra 5/-.
LADIES MODEL £6-10-0
6
[A ruled-box halftone photograph of a complete diamond-frame machine shown side-on with a dark frame, a bright fork and dark full mudguards, the front one carrying a long mud flap. The chain stays and seat stays run straight. The handlebar is a flat, swept bar with dark grips and a brake lever, a brake is mounted on the seat stays and a pump is clipped alongside the down tube. It has a leather saddle, block pedals and a chainwheel with a cutout pattern driving a single rear sprocket. Below the picture is a centered one-line slogan, then a specification table with bold labels and dotted leaders and two cash prices in large bold figures.]

— Page 9 (printed page 7) —
HETCHIN’S LADIES DE LUXE
Weight from 26 lbs.
A real up to date Ladies Sports Model designed specially for perfect steering, which is so often lacking.
FRAME … H.M. Butted Tubing, Size to Order. Unique cut-away Lugs. Bracket Height 10¾ in. Wheelbase 41½ in.
FORKS … D to round, Hetchins own Special Rake.
WHEELS … Endrick 23 Gauge Rims B.W. Hubs.
TYRES … Dunlop Sprite or Speed.
BARS … Any popular bend, Stem 2 in. H.M.
TRANSMISSION … Coventry C.34 Chain Wheel Set.
SADDLE … Terry or to Order.
BRAKE … Front and Rear B Cantilever.
PEDALS … Brampton Race or Rubber.
GUARDS … Bluemels no weight.
FINISH … Enamelled any colour, Crown and Ends Chromium Plated.
EQUIPMENT … Pump and Reflector, Tecalemit Oil Gun
CASH PRICE BRAMPTON £7-5-0
B.S.A or CHATER-LEA £8-15-0
7
[A photograph in a ruled border of a light-colored ladies’ bicycle seen from the chain side. The frame has a dropped top tube running from the head to low on the seat tube, roughly parallel to the down tube, with a pump carried between the two tubes. It has dropped handlebars with brake levers and looping cables, a leather saddle, a single chain wheel, rubber-block pedals and full mudguards with a flap on the front guard.]

— Page 10 (printed page 8) —
HETCHIN’S IDEAL NO. 1
Weight from 45 lbs.
An Ideal choice for Clubmen.
FRAME … Reynolds A Butted Tubing, Size to Order, Wheelbase 65 in.
FORKS … Reynolds Chater-Lea Rake.
WHEELS … Endrick Sturmey Archer Hubs.
TYRES … Dunlop Tandem.
BARS … Optional
SADDLES … Lycetts Aero.
TRANSMISSION … Coventry with C.34 Chain Wheel Sets.
BRAKES … Sturmey Archer Hub.
PEDALS … Brampton Universal.
GUARDS … Bluemels Featherweight.
FINISH … Enamelled any colour with Forks Chrome. all over.
EQUIPMENT … Pump and Reflector.
CASH PRICE £12-17-6
LADY BACK £13-5-0
8
[A photograph in a ruled border of a light-colored tandem seen from the chain side. The frame has a straight top tube running the full length from the head to the rear seat tube, a long diagonal tube from the head down to the rear seat tube with a pump clipped beneath it and a tube joining the two bottom brackets, with the two chain wheels linked by a chain. Two leather saddles are fitted, the rear rider’s handlebars are clamped to the front seat pin and the front rider has dropped handlebars with a brake lever. Large-flanged hubs are visible at both wheels, full mudguards are fitted and the front mudguard carries a flap.]

— Page 11 (printed page 9) —
HETCHIN’S DE LUXE
Weight from 44 lbs.
FRAME … Reynolds A butted Tubing, Size to Order, Wheelbase 65 in. Brampton Fittings, Double Diamond or Central Tube Design.
FORKS … Chater-Lea Forks, Complete Head.
WHEELS … Endrick Rims, Sturmey Archer Front Hub.
TYRES … Dunlop Tandem or Sprite.
BARS … Optional.
SADDLES … Terrys.
TRANSMISSION … Coventry Chain with C.34 Chain Wheel Sets and Tri-Velox 3 Speed Gear.
BRAKES … Sturmey Archer Hub Brake.
PEDALS … Brampton Universal.
GUARDS … Bluemels no weight.
FINISH … Any Colour, Chrome Crown and Front and Rear Ends.
EQUIPMENT … Pump and Reflector. Tecalemit Oil Gun.
CASH PRICE £15-10-0
9
[A photograph in a ruled border of a dark-finished tandem seen from the chain side. The frame has a straight top tube running the full length, a diagonal tube from the front rider’s seat lug down to the lower end of the rear seat tube with a pump clipped along it and a tube joining the two bottom brackets. The rear rider’s handlebars are clamped to the front seat pin, the front rider has dropped handlebars with a brake lever and a gear mechanism is visible at the rear hub. A large front hub, two leather saddles and full mudguards with a flap on the front guard are also visible.]

— Page 12 (printed page 10) —
HETCHIN’S BRILLIANT.
Weight from 41 lbs.
FRAME … Reynolds H.M. Butted Tubing Double Diamond or Central Tube Design, Size to Order. Wheelbase 63 in. composed of Chater-Lea Fittings.
FORKS … Reynolds H.M. Chater-Lea Rake.
WHEELS … Endrick Rims, Sturmey Archer Hubs.
TYRES … Dunlop Tandem or Sprite.
SADDLES … Brooks B17 Champion.
BARS … Optional.
TRANSMISSION … Elites with Chater-Lea Chain Wheel Sets.
GEARS … Sturmey Close Ratio. Cyclo Derailleur or Trivelox.
BRAKES … Sturmey Archer Hub.
PEDALS … B.S.A. or BOA.
GUARDS … Bluemels no weight.
FINISH … Any Colour with Chrome rear ends, Head and Forks all over.
EQUIPMENT … Pump and Reflector. Tecalemit Oil Gun.
CASH PRICE, Chater-Lea Fittings £18-10-0
CHROME ALL OVER £20-0-0
10
[A photograph in a ruled border of a dark-finished tandem seen from the chain side, with a bright-plated fork, head and rear ends. The frame has a straight top tube running the full length, a diagonal tube from the front rider’s seat lug down to the lower end of the rear seat tube and a tube joining the two bottom brackets. The rear rider’s bright upturned handlebars are clamped to the front seat pin and the front rider has dropped handlebars with a brake lever and looping cable. Two leather saddles, a large front hub and full mudguards with a flap on the front guard are visible.]

— Page 13 (printed page 11) —
Separate Price List for Frames and Accessories.
NOT SUPPLIED ON TERMS.
IDEAL As illustrated with chain wheel set and interiors, Seat, Pin and Head Fittings. Price £3-10-0.
DE-LUXE As illustrated with C 34 chain wheel set and interiors, Seat, Pin and Head Fittings. Price £4-0-0
BRILLIANT No 1. As illustrated with C1,000 chain wheel set and interiors, Seat, Pin and Head Fittings. Price £5-5-0
SUPERBE As illustrated with B.S.A chain wheel and constrictor fluted cranks, B.S.A. Bracket and Head Fittings, Hiduminium Seat Pin Price £6-6-0
TANDEM FRAMES.
IDEAL As illustrated or D.D. pattern, Williams chain wheel sets, Head and Bracket Fittings, and Seat Pins. Price £8-15-6
DE-LUXE As illustrated Brampton Fittings, Williams chain wheel sets, Head and Bracket Fittings Price £9-15-0
BRILLIANT As illustrated with Chater-Lea chain wheel sets and interiors, and Head Fittings. Price £11-10-0
Prices altered according to finish required.
No extra charge for upright ordered Frames.
WHEELS. Endrick Rims B.W. Hubs, Chrome Plated Pair | 12 | 6
Ditto in Black | 10 | 6
FRAME REPAIRS.
2 Frame Tubes H.M. … … | 12 | 6
1 ,, ,, H.M. … … | 7 | 6
Complete Head and two Tubes H.M. … | 17 | 6
Fork Blades Pair H.M. … … | 7 | 0
,, ,, One only H.M. … … | 4 | 6
Complete Rear Triangle H.M. … … | £1 | 2 | 6
These Prices do not include Dissembling.
11
[Text page with no illustration. A script heading is underlined with a rule, and the list is divided by two heavy rules into three sections: single frames, tandem frames and wheels with frame repairs. Each model name is set in bold and underlined at the left, with its price ranged to the right, and the wheel and repair prices stand in two columns of shillings and pence without a column heading. A line of small perforations runs down the left edge of the sheet.]

— Page 14 (printed page 12) —
Order Form.
To HETCHIN’S
798/800, SEVEN SISTERS ROAD,
TOTTENHAM, N.15.
AND AT
461, LEA BRIDGE ROAD, E.10.
FRAME. SIZE
S/Upright or ordinary
Name of Model
Size of Chain Wheel
Finish and Special Requirements
RIMS
HUBS
TYRES
BARS
STEM
BRAKES
MUDGUARDS
CHAIN
PEDALS
SADDLE
GEARS
Name
Address
CASH WITH ORDER. £ : :
Amount of remittance £ : :
Balance … … £ : :
12
[Text page with no illustration: a blank order form. A script heading “Order Form.” is underlined above “To HETCHIN’S” in large italic capitals, with the two addresses set at the right. Below, each item label is followed by a dotted line for the customer’s entry, four extra ruled lines are left for special requirements, the name and address lines are set in italic and the remittance and balance lines carry a pound sign and two colons dividing pounds, shillings and pence, with a heavy rule between them. The form is unfilled and a line of small perforations runs down the right edge of the sheet.]

— Page 15 (inside back cover) —
HETCHIN’S
Head Office and Showrooms :
798/800, SEVEN SISTERS ROAD, TOTTENHAM, N.15.
Phone : STA. 4738.
Works and Showrooms :
461, LEA BRIDGE ROAD, LEYTON, E.10.
Phone : LEY. 1676.
Hours of Business :
9 till 8 Weekdays. 9 till 9 Saturdays.
9 till 1 Thursdays. Head Office open Sundays 9 till 2.
Chainwheel No. of Teeth. | Cog. No. of Teeth. | Diam. of Wheel. 26″ | 27″ | 28″
42 | 12 | 91.0 | 94.1 | 98.0
42 | 13 | 84.0 | 87.4 | 90.5
42 | 14 | 78.0 | 81.0 | 84.0
42 | 15 | 72.8 | 75.7 | 78.4
42 | 16 | 68.2 | 70.8 | 73.5
42 | 17 | 64.3 | 66.7 | 69.2
42 | 18 | 60.6 | 63.0 | 65.3
42 | 19 | 57.5 | 59.6 | 60.9
42 | 20 | 54.6 | 56.7 | 58.8
44 | 12 | 95.3 | 99.0 | 102.2
44 | 13 | 88.0 | 91.3 | 94.8
44 | 14 | 81.7 | 84.8 | 88.0
44 | 15 | 76.2 | 79.2 | 82.1
44 | 16 | 71.5 | 74.2 | 77.0
44 | 17 | 67.2 | 69.8 | 72.4
44 | 18 | 63.5 | 66.0 | 68.4
44 | 19 | 60.2 | 62.5 | 64.8
44 | 20 | 57.2 | 59.4 | 61.6
Chainwheel No. of Teeth. | Cog. No. of Teeth. | Diam. of Wheel 26″ | 27″ | 28″
46 | 12 | 99.6 | 103.5 | 107.3
46 | 13 | 92.0 | 95.5 | 99.0
46 | 14 | 85.4 | 88.7 | 92.0
46 | 15 | 79.7 | 82.1 | 85.8
46 | 16 | 74.7 | 77.6 | 80.5
46 | 17 | 70.3 | 73.0 | 75.7
46 | 18 | 66.4 | 69.0 | 71.5
46 | 19 | 63.0 | 65.4 | 67.8
46 | 20 | 59.8 | 62.0 | 64.4
48 | 12 | 104.0 | 108.0 | 112.6
48 | 13 | 96.0 | 99.7 | 103.4
48 | 14 | 89 1 | 92.5 | 96.0
48 | 15 | 83 2 | 86.4 | 89.6
48 | 16 | 78.0 | 81.0 | 84.0
48 | 17 | 73.4 | 76.2 | 79.0
48 | 18 | 69.3 | 72.0 | 74.6
48 | 19 | 65.7 | 68.2 | 70.7
48 | 20 | 62.4 | 64.8 | 67.2
Cycling outfits at Moderate Prices.
Official Agents for :-
B.S.A. RALEIGH, RUDGE, HUMBER, & HERCULES.
CASH OR TERMS.
[Text page with no illustration, printed in dark ink on the pink card of the cover. The name is set in large roman capitals at the head, and the two addresses and the hours of business are separated by short centered rules. Below them a ruled gear table is set in two side-by-side halves, each with its own header row; in each half the chainwheel figure (42 and 44 at the left, 46 and 48 at the right) is printed once beside its block of nine rows for cogs of 12 to 20 teeth, with gear figures for 26-inch, 27-inch and 28-inch wheels. A script line, the list of agents and an italic closing line fill the foot of the page between short rules.]

— Page 16 (back cover) —
THE NATIONAL ASSOCIATION OF CYCLE & MOTOR CYCLE TRADERS LTD
REGISTERED TRADER
[The outside back cover, of pink card with a grained surface, is blank except for a small circular emblem at the center printed in dark ink. A double ring carries the association’s name around a silhouette map of the British Isles, and a horizontal band lettered REGISTERED TRADER crosses the middle. There are rust-colored marks at the spine edge.]