Hetchins 1988 Catalog — Magnum Opus, Novus Ductor and Scorpion Bonum Deluxe Specials, with the Southend Price List

— Page 1 (front cover) —
HETCHIN’S
BRITISH BICYCLE MANUFACTURERS
[Front cover: a full-bleed color photograph of the front half of a black road bicycle standing outdoors in front of trees, a brick building and a dark wall. The head lugs and fork crown are painted red and picked out with gold lining and ornamental points, “HETCHINS” runs in shaded red and gold capitals along the down tube, and a short gold script name on the top tube near the head tube is too small to read at this resolution. Visible fittings are a chrome-plated fork with curved blades, an alloy stem, dropped handlebars wrapped in black tape, brake levers with black hoods, a side-pull front brake, a front wheel with a tan-wall tire, a white water bottle in a cage on the down tube and, at the lower left edge, a crank arm and a pedal with red reflectors. A red panel at upper right carries the name HETCHIN’S in black shaded decorative capitals, the line BRITISH BICYCLE MANUFACTURERS and a small swash ornament. Creases and cracks in the print surface show as fine white lines across the photograph. The picture continues across the spine onto the back cover, which shows the rear half of the same bicycle.]

— Page 2 —
The name Hetchin’s is synonymous with top-class bicycles worldwide and reflects the image of quality, excellent design and superb finish that has been associated with this famous trademark for over 50 years of continuous production. Hetchin’s traditionally represents the pinnacle of the custom frame builder’s art, and this began in England in 1934 when Harry Hetchin and framemaker Jack Denny collaborated to build the first unique, handmade lightweight frames. For the last 25 years Harry’s son, Alf Hetchin and Jack Denny have continued to produce this aristocrat of bicycles.
‘NOVUS DUCTOR DELUXE SPECIAL’ (Detail)
‘MAGNUM OPUS DELUXE SPECIAL’ (Detail)
Jack Denny’s ornate hand-filed lugs and patented curved rear stays are still the distinctive hallmarks of todays Hetchin’s.
There is and always has been a Hetchin’s ‘look’. Defined by intricate hand-cut lugs, stylish use of chrome and paint, and the unique “Vibrant Triangle”. The bowed seatstays and ‘curly’ chainstays constitute Jack Denny’s method for adding shock-absorbing comfort to the rear triangle without decreasing lateral stiffness through the use of lighter-gauge tubing. In effect, the rear triangle is raked, enabling it to flex like a fork on rough roads.
‘NOVUS DUCTOR DELUXE SPECIAL’
1987 marked the launch of a revitalised and expanded company. Hetchin’s offers unbeatable workmanship on a uniquely British champion bike. It’s traditional design is 100 percent compatible with current components, providing a tight comfortable ride with the ultimate in style and elegance. It’s every serious cyclists dream to own a Hetchin’s.
Turn every head in the neighbourhood while you enjoy the comfort of the most stylish and elegant bicycle. With the unique curly stays you can always spot a Hetchin’s, in a crowd.
‘SCORPION BONUM DELUXE SPECIAL’
[Inside page with four color photographs on a pale backdrop and the text in three blocks. At top right two boxed close-up photographs of head tubes stand side by side, each captioned in small type reading upward along its right edge. The left one shows a pale green head tube with a maroon panel, pierced lugs lined in white and chrome-plated headset cups; the right one shows a dark green head tube between chrome-plated lugs with pierced points lined in gold and small red diamonds. Both carry the same cast head badge: a red scroll lettered HETCHINS above a shield bearing a red cross with two lion supporters, with a winged roundel enclosing a small bicycle below; the smaller lettering on the badge is not legible at this resolution. Below them, captioned ‘NOVUS DUCTOR DELUXE SPECIAL’, a bare frame and fork in pale green has a maroon head tube panel, a seat tube banded in maroon and white with a shield transfer and a tubing transfer, “HETCHINS” in shaded capitals along the down tube and chrome-plated fork ends and rear stay ends; its seat stays are bowed and its chainstays curved. At the foot, captioned ‘SCORPION BONUM DELUXE SPECIAL’, a bare frame and fork in blue has a white head tube, a white seat tube panel with blue bands and a shield transfer, lugs lined in gold, “HETCHINS” along the down tube and the same bowed seat stays and curved chainstays.]

— Page 3 —
HETCHIN’S FAMOUS FOR FRAMES, LUGS OF DISTINCTION AND INCOMPARABLE FINISHES
‘MAGNUM OPUS DELUXE SPECIAL’
ROAD, TRACK, TOURING OR TANDEM
Available with the vibrant (curly) or orthodox rear triangle, each frame is hand-brazed from Reynolds 531c double-butted and hand painted to order. The customer can specify exact frame dimensions and geometry, or let us work from their body measurements and bicycling requirements to tailor a frameset to their personal needs.
Bespoke finishes available in pre-rust treated, stove enamelled, flamboyant, bronzanti metallised or enamel paints in any colour. Chrome plating also available.
Please complete and return enclosed order form or call in to our well stocked showroom at 117/119 Hamstel Road, Southend-on-Sea, Essex, U.K. or Telephone for quotation 0702-66819.
‘MAGNUM OPUS DELUXE SPECIAL’ (Detail)
[Inside page with two color photographs and a drawing on a pale ground. The heading runs across the top. Below it, captioned ‘MAGNUM OPUS DELUXE SPECIAL’, a bare frame and fork in red has a dark head tube, ornate cut lugs lined in gold, a dark green seat tube panel with red bands, a tubing transfer at the top of the seat tube, a shield transfer with rainbow bands lower on the seat tube and “HETCHINS” in shaded capitals along the down tube; the seat stays are bowed and the chainstays curved, and the fork ends and rear stay ends are chrome-plated. The text is set in two columns below the frame. At lower left a boxed close-up photograph, captioned in small type reading upward along its left edge, shows the head of the same frame: chrome-plated head lugs and fork crown with pierced and pointed cut-outs, a dark head tube and red top tube, down tube and fork blades with gold-lined lug points. At lower right a drawing in white line on a gray stippled quarter circle shows a racing cyclist crouched over a lightweight machine with a second rider following behind.]

— Page 4 (back cover) —
‘MAGNUM OPUS’
Photography: Keith Morris Design: Michael Krage. Printing: Anthony Walkers Ltd. 3·88
[Full-page color photograph, captioned ‘MAGNUM OPUS’ at the foot, of the rear half of a black road bicycle in front of autumn foliage and a concrete wall. The seat lug is painted red with gold lining, “Magnum Opus” is written in gold script on the top tube near the seat lug and a small green and gold tubing transfer sits near the top of the seat tube; red-painted ornamental lug points show at the bottom bracket behind the chainrings. Visible fittings are a red suede saddle lettered “turbo”, a fluted alloy seat post, a side-pull rear brake on a red-painted bridge, a Shimano rear derailleur lettered “DURA-ACE”, a multiple freewheel, a gold-colored chain, a double chainring crankset with a maker’s name partly visible on the crank arm and tan-wall tires. The seat stays and chainstays are curved and chrome-plated toward the rear ends. The credit line is set in small type reading downward along the left margin. The photograph is the left half of a wraparound picture whose right half is the front cover.]

— Page 5 (U.K. retail price list) —
HETCHIN’S
Bike Shop, 117-119 Hamstel Road, Southend-on-Sea, Essex SS2 4LA. Tel: Southend (0702) 66819
U.K. RETAIL PRICES
* MAGNUM OPUS | £449.95
* NOVUS DUCTOR | £399.95
SCORPION BONUM | £349.95
*Frames fitted with a Campagnolo headset
Notes:- 1. Frame prices quoted above include two colour finish and lug lining and are for standard models only – see front cover of brochure for example of standard lug Magnum Opus Fastback (chrome extra).
Deluxe Special lug models as illustrated inside brochure are prices on application only.
2. All Frames are drilled for Allen Key brakes unless otherwise specified.
EXTRAS
Special Mafac Bridge to Seat Stays | each | £ 6.50
Brake Bosses for Dia-Compe or Shimano | pair | £ 6.50
CHROME PLATING
HALF FRONT AND REAR ENDS | £24.50
FRONT AND REAR FORK ENDS | £22.00
CROWN | £ 9.00
HEAD LUGS | £12.00
FRONT FORK ENDS ONLY 8 ins. | £12.50
REAR FORK ENDS ONLY 8 ins. | £15.50
ALL FRONT FORK | £14.50
REAR FORK DROPOUTS | £13.00
FRONT FORK DROPOUTS | £10.50
REAR FORK ENDS TO BRIDGES | £21.00
ALL SEAT TUBE-NEW FRAMES ONLY | £17.00
ALL FRAME AND FORK-CHROME | £67.50
R.H. CHAINSTAY AND DROPOUTS | £26.00
ALL PRICES ARE QUOTED EX WORKS,
ALL ABOVE PRICES SUBJECT TO VAT AT RATE RULING AT TIME OF DELIVERY
VAT REG. NO. 422 3380[?] 65
3/88
Proprietor: Mr J Riviera
Consultant: Mr A Hetchin
Manager: Mr D Pullinger
Consultant Frame Builder: Mr J Denny
[Typewritten price list on a single letterhead sheet with a speckled gray ground. The name HETCHIN’S stands at the head in large black shaded decorative capitals, the same lettering as on the front cover, with the shop address and telephone line in small bold type beneath it. The heading and the three frame prices are typed in a heavy bold face and the rest in a lighter typewriter face, which prints progressively fainter toward the foot of the sheet. The four names are typed in two pairs at the foot, the proprietor and manager at left and the two consultants at right, with the date line 3/88 above them at right. A short diagonal stroke at the right end of the address line appears to be a stray mark. There are no illustrations.]