Hetchins Catalog — Super Special, Six Day, Massed Start and Toni Merkens Models, Prices Including Purchase Tax

— Page 1 (front cover) —
[Handwritten: MSS.[?] 328/N2/H/6]
[Handwritten: H. A.]
LIGHTWEIGHT CYCLE SPECIALISTS
Hetchin’s
798/800, SEVEN SISTERS RD
TOTTENHAM,
LONDON, N.15.
W.K.BICKNELL
[Front cover printed in dark green on buff card. The name “Hetchin’s” runs uphill across the upper left in a large shaded script with a long underline swash, crossing a group of three vertical rules that run down the left side and turn along the foot as three horizontal rules. The trade line is set in Art Deco display capitals at upper right and the address in matching display capitals at lower left. The right half of the cover is a large solid green quarter disk edged with a fringe of halftone dots, on which a line drawing in the card color shows a racing cyclist in cap, jersey and shorts crouched over dropped handlebars, with a bottle carried at the handlebar and toe clips on the pedals; further riders follow at the right edge. The artist’s signature “W.K.BICKNELL” sits at lower right on the green. A faint penciled shelf mark and a darker bracketed note “[H. A.]” have been added at top right by a later hand.]

— Page 2 (inside front cover) —
Guarantee.
HETCHIN’S GUARANTEE that all Cycles and Tandems are built on our premises, and that all reasonable precautions have been taken to secure excellence of materials and workmanship. Should any defect occur during a period of five years from date of purchase, (covering our workmanship only, and not other manufacturers’ materials), we undertake to repair free of charge providing same is returned carriage paid.
We do not hold ourselves responsible for any consequential damage or any expense which may result from defective material or workmanship.
This Guarantee does not cover machines bought second-hand or where alterations and repairs have been made by other firms. Other firms specialities, such as Tyres, Brakes, Speed Gears, etc., are not covered by our guarantee, these are usually covered by their manufacturers and in such cases we undertake to give every assistance in obtaining satisfactory settlement.
This catalogue cancels all previous issues.
CASH ORDERS.
A deposit of £3 minimum is required with definite order. Balance of cash price is payable on completion of machine, when statement of account is submitted to customer.
PACKING.
Free of charge in British Isles.
CARRIAGE.
Carriage is charged at Company’s risk by passenger train. Customers on receiving cycle or frame must sign unexamined. Should the cycle or frame be damaged in transit, the station authorities must be notified immediately, also Hetchin’s.
Prices subject to alteration without notice.
[Text page printed in dark green on the buff inside cover. A blackletter heading “Guarantee.” sits over a short rule; below it the page is set in two columns divided by a vertical rule, with a large drop capital opening the Guarantee text at left and three bold capital subheads spaced down the right column. The word “unexamined.” is set in bold. A short rule closes each column above a one-line footnote. There is no picture.]

— Page 3 (printed Page One) —
THE “GUVNOR”
BY KIND PERMISSION OF “CYCLING”
LIGHTWEIGHT CYCLES
Hetchin’s
VIBRANT
LONDON. N.15.
Dear “FELLOW CYCLIST”!
May I tender my thanks for the grand support received from you in the past and in offering this catalogue I intend to prove to you, that, my policy of giving the best only, is still being carried out.
A bicycle which you will be proud to ride and backed up with my twenty-five years practical experience, — and, furthermore, workmanship usually only dreamed about; this is what goes into making “HETCHINS” the master machine of to-day.
By offering you such a bicycle, I hope to enrol more life-long friends in the only game you and I think so much of.
Wishing you many pleasant journeys!
“HETCH”
Page One
[Letter page. At left, under the italic caption THE “GUVNOR”, is a halftone head-and-shoulders portrait photograph of a balding man in a tweed jacket, waistcoat, collar and tie, with pens or pencils in his breast pocket, credited beneath in small italic capitals to “Cycling”. Below the portrait is a circular badge printed in black: an outer ring lettered LIGHTWEIGHT CYCLES above and LONDON. N.15. below, divided by two dots, around a solid black disk carrying the script name “Hetchin’s” in white over a white line drawing of a frame outline with a curled rear stay, and the word VIBRANT beneath. The letter is set at right in a sans-serif face, with the first line of each paragraph deeply indented, and closes with a right-set valediction signed in italic. The folio sits at lower right.]

— Page 4 (printed Page Two) —
INTRODUCTION.
In offering our latest catalogue and again introducing our products, we can definitely say they are the finest obtainable.
Why this catalogue was made. Our business has always been conducted on the basis of personal attention. Owing however to the increased popularity of our Cycles and the pressing demand for an illustrated catalogue of the latest models, we feel sure that this catalogue will be well received.
The Cyclist. The wants of the genuine cyclist are faithfully considered and no specifications are incorporated without a guarantee of their utility.
Methods. We do not employ mass production or slip-shod methods, every cycle frame and all forks are individually built to the customers’ own requirements.
HEAD BADGE.
Conscientious Work. Our men have a thorough and scientific knowledge of frame construction and take a real pride in their work. You can therefore be confident that all models given out are technically perfect.
Solely on Merit. Our business has been built entirely on recommendation and the output shows a large percentage increase every season. We have built a reputation for fine craftsmanship and quality machines second to none.
Weight Reduction. In this sphere of cycle building, frames can only be built to a minimum weight and lugs turned down to a certain extent. Tubing of too light a gauge loses that rigidity and responsiveness which is so essential to the racing man. Although we can build down to any competitive weight, we only use materials of proven quality. For all that, our machines are made lighter by our own methods, and the World’s finest riders have proved their reliability.
Page Two
[Text page under the spaced bold heading “INTRODUCTION.” and a short rule, set in two columns of serif type with a bold sans-serif run-in subhead opening each paragraph and short centered rules between paragraphs. Between the columns is a halftone photograph of the shaped head badge, captioned “HEAD BADGE.” in bold capitals beneath: a scroll lettered HETCHINS across the top. Below it is a shield bearing a cross with a sword in the upper left quarter, topped by two small towers and held by two rampant lion supporters, with a scroll lettered CYCLES under the shield. At the foot is a winged roundel lettered TOTTENHAM above and LONDON·N·15 below around a small diamond-frame bicycle, with a fixing hole at the top and at the bottom of the badge. The folio sits at lower left.]

— Page 5 (printed Page Three) —
Hetchin’s Original Cut Out Lug Work.
We cut out our lugs with a fancy design as a distinguishing mark, although any jagged cut with a hacksaw would serve the purpose.
But if you study the lugs on our Super Special model, you will find that only the top and sides are cut away, and NOT the under side and backs which support the weight and “bind” the complete triangle. The cut-away portion leaves the rest as three splines running along the tubes, which makes the lugs stronger. The more intricate the lug work, the higher the breaking point. The circumference of a plain lug at the point it meets the tube is approximately 3⅛ inches, but at the point (taking the Top lug for example) where our competition model meets the tube it is approximately 5¾ inches, or theoretically equivalent to a plain lug on a 1¾ inch tube.
The severest strain on any lug joint is where the two tubes meet in a mitre under lug, and NOT where the tube emerges from the lug. Over this point the lug is NOT filed away, but is merely tapered to meet the tube, and as the weakest point is the actual angle of the lug joint, and the lug is in NO way thinned at this point, no rigidity is lost whatsoever.
The greatest “enemy” of the cycle frame is NOT cut-away lugs but the extremely thin-gauge tubing now in demand to lessen weight.
The cut-out lug strengthens the frame.
A lug cut out as in our Super Special Model, acts as a cushion for the vibrations along the frame tubes, as they spread to the lugs, and the tapered lug in the “Super Special” model has the same effect. This has the effect of retarding crystallization, which is inevitable.
ALL our lugs are cut away and filed to a taper BEFORE brazing, and we find that for the head lug alone at least 15 seconds less is required to braze the joint, saving valuable minutes under the flame as compared with the plain lug machine, and lessening any possibility of “burning” the tubing.
Hence we claim that ALL our frames, built on these principles, MUST be superior since there is less temper taken from the tubing.
Hetchin’s Twin Forged Crown
Registered No. 849405.
Page Three
[A boxed halftone photograph at top center, under the bold sans-serif heading, shows four loose unbrazed lugs on a plain light ground, each cut with scrolled curls, points and open windows: a lug at left, a larger lug at top center turned to show its open tube socket end-on, a lug at front center standing on its socket and a compact multi-socket fitting at right with a short threaded boss. Below it, under its own bold caption, is a line drawing of the twin forged fork crown seen from the front: a short central steerer boss on top of two flat, stacked crown plates whose ends taper outward to the fork-blade seats, joined at the center by curved webs. The registration number is set beneath the drawing. The text runs in a narrow column at each side of the pictures, with key words in bold or small capitals; the folio sits at lower right.]

— Page 6 (printed Page Four) —
Hetchin’s Super Special.
Weight trom 8½ lbs.
The Super Special has been designed solely for the racing man, a semi-upright Model allowing full scope for position and fitted with our Rear Vibrant Triangle (Patent No. 443454). The vibratory action caused when riding over uneven surfaces lessens the retarding force on rear wheel, resulting in less loss of speed.
The test made regarding rigidity on the Chain Stays showed that owing to the rake in Stays, the resistance put up was a fraction over 4 per cent. more than straight stays of same gauge tubing. The triangle is not intended to spring, only to vibrate at rear ends and take off all dead shock from the apex.
BUILT OF REYNOLDS 531 TUBING AND CHATER-LEA LUGS
CUT OUT TO SUPER-SPECIAL PATTERN
(As illustrated on page three)
WHEELBASE 40in. BRACKET HEIGHT 10¾in.
HEAD 74½ deg. SEAT 72 deg.
This Model can also be built entirely to your own design at no extra charge.
FINISH. Chromium Plated Rear Triangle, including Seat Lug, Head and Forks all over. Rest any colour enamel or lustre finish.
CASH PRICE as illustrated Less Chain Wheel Set £19/9/6
Chrome Plated all over, or bright flamboyant finish 10/- extra.
WITH “VIBRANT” or ORDINARY REAR TRIANGLE.
Page Four
[A boxed halftone photograph at left shows a frame and fork, facing right, against a plain light ground, with a bare seat pillar standing in the seat tube and a chainwheel and cranks fitted. The chainstays are curved in the Vibrant form and the seat stays bow gently as they run down from the seat lug to the rear ends. The down tube carries the name HETCHINS in outline capitals, the seat tube has two pairs of narrow bands and there are small brazed-on fittings on the top of the down tube and on one fork blade. The heading and weight line run across the top; the descriptive text, the construction and geometry lines and the finish paragraph are set in the right-hand column, and the cash price block runs across the foot under the photograph. The folio sits at lower left.]

— Page 7 (printed Page Five) —
Hetchin’s SUPER SPECIAL Road Model
Weight from 16½ lbs.
FRAME. … Built of Chater-Lea lugs cut-out to pattern illustrated on page 3. Reynolds 531 tubing. Angles 74½° head, 72° seat. Wheelbase 40″.
FORK. … Round, Oval, or Dee. 2½” rake.
RIMS. … H.P. Steel 26″ or 27″.
HUBS. … Airlite Continental, large flange.
TYRES. … Dunlop H.P. Road Racing.
BARS. … Reynolds Alloy, any pattern.
STEM. … Reynolds Alloy, newest type.
SADDLE. … Brooks B.17 Narrow or Sprinter.
BRAKES. … Front and rear, best Alloy hooded levers.
TRANSMISSION. … Williams C34 with fluted cranks. Elite or Perry chain.
PEDALS. … Webb solid centres.
GUARDS. … Bluemels best quality, celluloid or Alloy, wide or narrow section.
FINISH. … Chromium all over or as desired.
EQUIPMENT. … Pump and Tacalemit oil gun.
Never before has such exquisite workmanship been displayed in Cycle construction.
Cash Price, as listed specification £41/5/9 Including Purchase Tax.
WITH “VIBRANT” or ORDINARY REAR TRIANGLE.
A specification to your own choice will gladly be quoted.
Page Five
[A boxed halftone photograph at right shows a complete lightweight road bicycle, facing right, on a plain light ground. It has a leather saddle, taped dropped handlebars with hooded brake levers and cables, a front caliper brake, a pump carried under the top tube and a short mudguard stub over the front wheel only, with no rear mudguard. The chainstays are curved in the Vibrant form, the seat tube carries two pairs of narrow bands and the down tube carries the name HETCHINS in outline capitals. The single chainwheel has a pierced ring, and the pedals have rectangular cages. The specification is set at left with bold capital labels, and the closing lines and cash price run across the foot under the photograph. The folio sits at lower right.]

— Page 8 (printed Page Six) —
Hetchin’s Six Day
Evolved from the Cycles designed and ridden by the World’s most famous riders at the Wembley Six Day Race. Van Kempen, Wals, Rodman, O’Brien, Pecqueuse, Guimbretiere, Depawe, proved the speed and reliability of this Model in the World’s most gruelling race. Ridden by champions all over the world.
VAN KEMPEN
COR WALS
Everybody who has witnessed the Wembley Six Day Cycle Races, know of the amazing performances put up by the riders of Hetchin’s Cycles. When the sprints were the fastest, and the “jams” were the fiercest, Hetchin’s were to the fore.
This new model is an adaptation of the bicycles we built for the Six Day Kings, and it is modified to produce a super fast ROAD OR PATH Model. The general design of the Frame is similar to that used at Wembley, but it is essentially a cycle for the clubman who wants maximum speed for the minimum of effort.
It incorporates our patent seat tube, which enables us to build a bicycle with 27-INCH Wheels, a short wheelbase of 39¼-INCHES, yet with ample wheel clearance, WITH MUDGUARDS. Never before has this been possible, and Hetchin’s are the first to offer this to the clubman.
The fortunate rider who becomes the proud possessor of a Hetchin’s “Six Day” Model, will be amazed at the life and speed which are inherent in the design, and we feel that we have produced something which we are proud to offer.
We are certain that the rider of a “Six Day” Model will prove in the best way possible, by actual riding experience, that with the excellent roads to be found in this Country a short wheelbase bicycle properly designed, is a great asset.
This cycle has caused a great sensation since first produced, for its unique workmanship and design, which we are constantly endeavouring to improve upon, and in offering the “Six Day” Model, we feel sure you will agree, that, it is the bicycle “PAR EXCELLENCE”.
Page Six
[Text page with two halftone portrait photographs. At upper left is a dark-haired rider leaning forward in a jersey with the number 23 on each sleeve, captioned VAN KEMPEN in white capitals on a black band; at upper right is a fair-haired rider in a jersey with a striped collar and the number 22 on each sleeve, captioned COR WALS in the same way. Between them the sans-serif heading sits over a short rule above a centered introductory paragraph. The rest of the page is set in two columns of serif type with key words in spaced capitals, and the folio sits at lower left.]

— Page 9 (printed Page Seven) —
“SIX DAY” Road or Path Model.
FRAME. … Built of Chater-Lea lugs, and cut out to pattern, illustrated on Page 3. Reynolds 531 tubing, and high class special fittings. Angles 75° Head, 72¼° Seat. Wheelbase 39¼”. Bottom Bracket height 11¼” with 27″ Wheels. FLUTED PATENT Seat Tube gives ample wheel clearance with Guards. Top Tube 22¾”.
FORK. … Hetchin’s Twin Forged Crown ⅞” to round blades, special Van Kempen rake 1¾”.
RIMS. … Dunlop H.P. Steel 27″.
HUBS. … Airlite Continental, large flange.
TYRES. … Dunlop H.P. Road Racing.
BARS. … Reynolds Alloy, any pattern.
STEM. … Reynolds Alloy, newest type.
SADDLE. … Brooks B17, Narrow, or Sprinter.
BRAKE. … Front best alloy, hooded lever.
TRANSMISSION. … Williams C34 fluted cranks. Elite or Perry Chain.
PEDALS. … Webb solid centre.
GUARDS. … Bluemels best quality celluloid or Alloy, wide or narrow section.
FINISH. … Chromium plated all over, or as desired.
EQUIPMENT. … Pump and Tecalemit oil gun.
Cash Price £41/18/10 Including Purchase Tax.
WITH “VIBRANT” or ORDINARY REAR TRIANGLE.
A specification to your own choice will gladly be quoted.
Page Seven
[A halftone photograph in a ruled box at left shows a lightweight bicycle in right-facing profile with a single rear sprocket and no gear mechanism. It has dropped handlebars with one hooded brake lever, large-flange hubs, a leather saddle and a pump carried under the top tube. The chain stays have a pronounced wavy curve, the seat stays are straight and the word HETCHINS is lettered along the down tube. Full mudguards are fitted, the front one ending in a long mudflap. The chainwheel is pierced and the pedals are of the rat-trap type. The specification is set at right in a single column, with the price block centered across the foot of the page and the folio at lower right.]

— Page 10 (printed Page Eight) —
“MASSED START” No. 1.
FOR THE “CONTINENTAL-MINDED” CLUBMAN.
FRAME. … The “Massed Start” is lug built, the lugs are cut away to a Continental pattern. Head angles 73° Seat 71° Wheelbase 40½” or to Order. 531 tubing throughout.
FORK. … Built with Hetchin’s Twin Forged Crown ⅞” round, or to Order.
WHEELS. … H.P. Steel, 26″ or 27″
HUBS. … Solite.
TYRES. … Dunlop’s H.P. Road Racing.
BARS. … Reynolds, Alloy.
STEM. … Reynolds, Alloy.
SADDLE. … Brooks B.17 narrow or Sprinter.
BRAKES. … Front and rear Best Alloy hooded levers.
TRANSMISSION. … Williams C.34 Chain-wheel and Cranks. Elite or Perry Chain.
PEDALS. … Brampton or Webb solid centres.
GUARDS. … Celluloid or Alloy.
FINISH. … Chromium plated crown ends and rear ends, rest Enamelled or Lustre, and standard Hetchins transfers.
EQUIPMENT. … Pump and Tecalemit Oil Gun.
Cash Price as specification £32/7/6 Including Purchase Tax
“MASSED START No 2.” Specification as above, with Head lugs Chromium plated, Frame and Fork box lined, and fluted Cranks. £33/18/9 Including Purchase Tax
WITH “VIBRANT” or ORDINARY REAR TRIANGLE.
A specification to your own choice will gladly be quoted.
Page Eight
[A halftone photograph in a ruled box at right shows a lightweight bicycle in right-facing profile with no mudguards. It has dropped handlebars with two hooded brake levers and their cables, a leather saddle, a pump carried under the top tube and a pierced chainwheel with rat-trap pedals. The seat stays and chain stays are straight, a clip is fitted to the down tube just above the chainwheel and the word HETCHINS is lettered along the down tube. The rear hub is too dark in the halftone to show whether a gear is fitted. The specification is set at left in a single column, with the two price lines and the closing lines centered across the foot of the page and the folio at lower left.]

— Page 11 (printed Page Nine) —
SUPER SPECIAL “MASSED START”
FRAME. … Built of Chater-Lea lugs cut-out to pattern illustrated on page 3. Reynolds 531 tubing. Angles 73° head, 71° seat. Wheelbase 40½”.
FORK. … Built with Hetchin’s Twin Forged Crown ⅞” Round or to order.
RIMS. … H.P. Steel 26″ or 27″.
HUBS. … Airlite Continental, large flange.
TYRES. … Dunlop H.P. Road Racing.
BARS. … Reynolds Alloy, any pattern.
STEM. … Reynolds Alloy, newest type.
SADDLE. … Brooks B.17 Narrow or Sprinter.
BRAKES. … Front and rear, best Alloy hooded levers.
TRANSMISSION. … Williams C34 with fluted cranks. Elite or Perry chain.
PEDALS. … Webb solid centres.
GUARDS. … Bluemels best quality, celluloid or Alloy, wide or narrow section.
FINISH. … Chromium all over or as desired.
EQUIPMENT. … Pump and Tacalemit oil gun.
Cash Price, as listed specification £41/5/9 Including Purchase Tax.
WITH “VIBRANT” or ORDINARY REAR TRIANGLE.
A specification to your own choice will gladly be quoted.
Page Nine
[A halftone photograph in a ruled box at right shows a lightweight bicycle in right-facing profile with full mudguards, the front one ending in a long mudflap. It has dropped handlebars with hooded brake levers, a leather saddle, a pump carried under the top tube and the word HETCHINS lettered along the down tube. The chain stays have a pronounced wavy curve. A lever is clamped to the down tube and an arm carrying a small wheel hangs below the rear hub with the lower run of the chain passing over it, which appears to be a derailleur gear, although the specification lists none. The chainwheel has a spider of curved arms and the pedals are of the rat-trap type. The specification is set at left in a single column, with the price block centered across the foot of the page and the folio at lower right.]

— Page 12 (printed Page Ten) —
“Toni Merkens” Model
FRAME. … Reynolds 531 tubing, Chater-Lea Lugs cut-out to pattern illustrated on page 3. 75 deg. Head, 72 deg. Seat, 39½in. Wheel-base. Frame size to Order. Track rear ends.
FORK. … Hetchin’s special Path Rake, 531 tubing.
WHEELS. … Constrictor Conloy Rims. 27in. Airlite Hubs. Double butted spokes.
TUBULARS. … Dunlop any type to Order.
SADDLE. … Brooks Sprinter or to Order.
BARS. … Hetchin’s special “Toni Merkens” Stem, or Bars and Stem to Order.
PEDALS. … Chater-Lea or to Order.
TRANSMISSION. … Chater-Lea Chainwheel and Cranks, 1 in. pitch.
CHAIN. … 1 in. pitch block chain, ⅛ or 3/16in.
FINISH. … As required. All Chrome no extra charge.
Cash Price £49/2/3
INCLUDING PURCHASE TAX
The price of the “Toni Merkens” model can be greatly reduced if required by using cheaper accessories than listed.
A specification of your own choice will be gladly quoted.
WITH VIBRANT or ORDINARY REAR TRIANGLE.
Page Ten
[A halftone photograph at left, vignetted at the top and cut with clipped corners at the foot, shows a smiling rider in a dark short-sleeved jersey with a buttoned collar and dark shorts, standing behind a track bicycle that faces left and holding it by the handlebars and the saddle. A badge is sewn on each sleeve of the jersey but cannot be read. The bicycle has deep dropped track handlebars, a leather saddle, no brakes, no mudguards, seat stays and chain stays that both curve on their way to the rear fork ends, a single rear sprocket and pedals with toe clips. The ground behind the rider looks like the banking of a cycle track. The specification is set at right in a single column, followed by a short rule, the price block and two short paragraphs, with the line about the rear triangle centered under the photograph and the folio at lower left.]

— Page 13 (printed Page Eleven) —
Price List for Complete Frames.
£ | s. | d.
“MASSED START” No. 1. Built with special lugs and cut out to a Continental design, 531 tubing throughout, and assembled with Chrome plated Bottom Bracket parts and Head fittings, Alloy Seat Pin. Finish, Chrome Crown, front and rear ends, enamel or lustre, any colour. | 15 | 5 | 0
“MASSED START” No. 2. Specification as No 1 Finish, Chrome head, fork all over, and rear ends, enamel or lustre, any colour. …. | 16 | 10 | 0
“MASSED START” No. 3. Specification as No. 1 Finish, Chrome head lugs,Crown ends and rear ends, enamel or lustre, any colour, with boxed lining. | 16 | 10 | 0
“SUPER MASSED START”. Chater-Lea lugs cut out as iliustrated on page 3. 531 tubing throughout, and assembled with high class Chrome plated head and bracket fittings Finish, Chrome plated head, fork all over, rear triangle and seat lug. Three tubes and VEE on fork enamel or lustre, any colour. … | 19 | 9 | 6
All Chrome | 19 | 19 | 6
“SUPER SPECIAL”. Illustrated on page 4, and built with Chater-Lea lugs (as shown on page 3) to customers very special requirements. Finish, as “Super Massed Start”. | 19 | 9 | 6
All Chrome | 19 | 19 | 6
“SIX DAY” Road or Path Model. (as illustrated on page 6 and 7). Finish, Chrome plated head, forks, and rear triangle including seat lug, three tubes enamel or lustre, any colour, panelled and lined. | 19 | 19 | 6
All Chrome extra | | 10 | 0
“TONI MERKENS” Path Model. (as illustrated on page 9) Built with our special cut out Chater Lea lugs, and 531 tubing throughout. Finish, as “Six” Day model or to own requirements. ….. | 19 | 19 | 6
All Chrome extra | | 10 | 0
Prices quoted on all frames are less chain wheel and cranks, but includes head and bracket parts, alloy seat pin, and lamp bracket.
The twin forged crown is a standard fitment, unless otherwise stated.
Box lining except where quoted, is an extra charge of 10/-.
Lugs lined round cut-outs extra 10/-.
Special Items.
GEARS. … “Simplex”, “Sturmey Archer”, “Cyclo”, “Trivelox”, “Osgear”, etc.
RIMS. … Dunlop Alloy, Stainless, Constrictor Conloy.
CHAIN SETS. … Chater-Lea, Williams as available, or to order.
The above or any other fittings can be supplied at an extra charge where not quoted in any specification.
Page Eleven
[Text page with no illustration, set in two columns. The left column, under the underlined heading, lists seven frame models in paragraphs with their prices set in three columns headed for pounds, shillings and pence, and four of the entries carry an extra line for an all-chrome finish. The right column holds four notes on what the frame prices include, a full-width rule and a second underlined heading over three entries for gears, rims and chain sets, each separated by a short rule, with a closing note and the folio at lower right.]

— Page 14 (order form) —
ORDER FORM.
To HETCHIN’S,
798-800, SEVEN SISTERS ROAD, TOTTENHAM, N.15.
Telephone: STAmford Hill 4738.
MODEL Vibrant or Orthodox type Rear Triangle
FRAME SIZE Size of wheels Bracket-height
Angles. Head Seat Wheelbase
Specialized Frame
Requirements
BRAZED FITTINGS. Guard Eyes, Lamp Bracket, Pump Pegs
FORK. ⅞” ROUND Blades. All round bladed forks are fitted with our own Twin Forged Crown
Rake Size Head Clip or Expander
Finish
Rims. Endrick H.P. Steel Alloy. Stainless. Size
Tyres Hubs
Bars Stem
Brakes Mudguards
Chain-wheel & Cranks Chain
Pedals Saddle
Gears
Name
Address
Value of order £ : :
Amount of Remittance £ : :
Balance due £ : :
Use this Order Form. Tear Here.
[A blank order form printed upright on the page, with no illustration and no folio. The underlined heading and the firm’s name, address and telephone number are centered at the top over a short rule. Below them dotted lines follow each printed label, with spare dotted lines for requirements, brazed fittings, finish and the address. The value of the order, the remittance and the balance due each have a pound sign and two colons for pounds, shillings and pence, with a heavy rule under the remittance line and another under the balance line. A dotted tear line runs across the foot of the sheet beneath the closing line. The form has not been filled in.]

— Page 15 (inside back cover) —
Chain-wheel No. of Teeth | Cog No. of Teeth | Diam. of Wheel 26 in. | 27 in.
42 | 12 | 91.0 | 94.1
42 | 13 | 84.0 | 87.4
42 | 14 | 78.0 | 81.0
42 | 15 | 72.8 | 75.7
42 | 16 | 68.2 | 70.8
42 | 17 | 64.3 | 66.7
42 | 18 | 60.6 | 63.0
42 | 19 | 57.5 | 59.6
42 | 20 | 54.6 | 56.7
44 | 12 | 95.3 | 99.0
44 | 13 | 88.0 | 91.3
44 | 14 | 81.7 | 84.8
44 | 15 | 76.2 | 79.2
44 | 16 | 71.5 | 74.2
44 | 17 | 67.2 | 69.8
44 | 18 | 63.5 | 66.0
44 | 19 | 60.2 | 62.5
44 | 20 | 57.2 | 59.4
46 | 12 | 99.6 | 103.5
46 | 13 | 92.0 | 95.5
46 | 14 | 85.4 | 88.7
46 | 15 | 79.7 | 82.1
46 | 16 | 74.7 | 77.6
46 | 17 | 70.3 | 73.0
46 | 18 | 66.4 | 69.0
46 | 19 | 63.0 | 65.4
46 | 20 | 59.8 | 62.0
Chain-wheel No. of Teeth | Cog No. of Teeth | Diam. of Wheel 26 in. | 27 in.
48 | 12 | 104.0 | 108.0
48 | 13 | 96.0 | 99.7
48 | 14 | 89.1 | 92.5
48 | 15 | 83.2 | 86.4
48 | 16 | 78.0 | 81.0
48 | 17 | 73.4 | 76.2
48 | 18 | 69.3 | 72.0
48 | 19 | 65.7 | 68.2
48 | 20 | 62.4 | 64.8
50 | 12 | 108.3 | 112.5
50 | 13 | 100.0 | 103.8
50 | 14 | 92.4 | 96.4
50 | 15 | 86.6 | 90.0
50 | 16 | 81.2 | 84.3
50 | 17 | 76.4 | 79.4
50 | 18 | 72.2 | 75.0
50 | 19 | 68.4 | 71.3
50 | 20 | 65.0 | 67.5
52 | 12 | 112.6 | 117.0
52 | 13 | 104.0 | 108.0
52 | 14 | 96.5 | 100.2
52 | 15 | 90.1 | 93.6
52 | 16 | 84.5 | 87.7
52 | 17 | 78.5 | 82.3
52 | 18 | 76.1 | 78.0
52 | 19 | 71.2 | 74.0
52 | 20 | 67.6 | 70.2
HETCHIN’S
LIGHTWEIGHT CYCLE SPECIALISTS.
Works and Showrooms :
798/800, SEVEN SISTERS ROAD,
TOTTENHAM, N.15.
Phone : STA 4738.
Hours of Business :
9 till 5 Weekdays. 9 till 1 Thursdays.
9 till 4 Saturdays (or by appointment)
Renovations and frame repairs can only be carried out on frames of our own manufacture.
[The inside of the back cover, printed in dark green ink on tan card, with no illustration and no folio. At left a ruled gear table is set as two halves side by side, each with its own header row, the left half for chainwheels of 42, 44 and 46 teeth and the right half for 48, 50 and 52 teeth, each against cogs of 12 to 20 teeth and wheels of 26 in. and 27 in. In print each chainwheel figure stands once beside its block of nine rows. At right the firm’s name is set in large stenciled capitals over the address, telephone number and hours of business, with three short rules dividing the blocks and the note on repairs set in bold at the foot.]

— Page 16 (back cover) —
HETCHIN’S ‘VIBRANT’ TRIANGLE.
PATENT No.
443454
LCMA
LCMA
[The outside of the back cover, printed in dark green ink on tan card, with no folio. A line drawing inside a large circle shows a bare rear triangle in side view: the seat lug at the top with a short stub of top tube running off to the right, the seat tube running down to the bottom bracket shell and a short stub of down tube rising to the right from the bracket. The seat stays run straight down from the seat lug and curve in near the rear fork ends, and the chain stays have a pronounced wavy curve from the bracket to the rear fork ends, which carry small eyes and break through the circle at the lower left. The patent number is lettered inside the circle at the left. A small square mark with the letters LCMA set in a stepped diagonal stands at each side of the page, and the heading runs across the top.]