Gourgaud 1950 Advertisement — Lightrace and Lelege Headsets and Bottom Brackets

— Page 1 —
JEUX DE DIRECTION
DE PÉDALIER

— MARQUES —
” LIGHTRACE ”
” LELEGE ”

GOURGAUD & Cie

38, rue Pierre-Sémard
St-ÉTIENNE
– Tél. 36-94 –

Maison fondée en 1920
Fournisseur des principaux
constructeurs français

[An all-type advertisement in a single-rule frame, with no illustration. “JEUX” is set very large in a condensed sans serif at the upper left, with “DE DIRECTION” and “DE PÉDALIER” stacked beside it. The two brand names “LIGHTRACE” and “LELEGE” are set in an outlined (open) serif face between quotation marks, above a double rule. The firm name follows in large condensed capitals, then the address and telephone in a lighter sans serif, a short rule and three lines of slab-serif type at the foot. No signature or agency mark.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Ruhier, the Éclair cable clamp, Girard, Oryap, Yellorex, Mazoyer, Verrerie Stéphanoise and A.C.O., each held here as its own record, and others for Hungaria shoes and balls, Le Briochin soap, Hirondelle Vaseline and greases, A.D.M. valve guides, Claverie-Sport cycling shoes and Peugeot vélomoteur and motorcycle parts from Éts Gilbert Cuenin, and the magazine’s notice for commercial printing.]