Fuji c.1977 Advertisement — There’s a Fuji in Your Future. And It Has 12 Speeds

[A black-and-white photograph taken with a fish-eye effect shows a drop-handlebar bicycle with a derailleur and freewheel inside a large clear sphere resting on a dark base.]
There’s a Fuji in your future.
And it has 12 speeds.
In the past, only racing enthusiasts and the rich indulged in 12-speed bicycles. In the past, all 12-speed bicycles were priced above $400.
But today, less than $200 will furnish you with a 12-speed Fuji. For Fuji has employed the most advanced technology to bring you the first 12-speed bicycles at 10-speed bicycle prices.
As you’d expect, 12-speed Fujis afford you remarkable handling ease and versatility. Performance characteristics enjoyed by many Olympic road racers who chose 12-speed bicycles for competition.
To see where the future of bicycling is headed, test ride a 12-speed Fuji. We predict it will reward you with greater pleasure than any bicycle has before.
12-speed Fuji bicycles begin at $160.
Fuji.
One of the few things in life that’s in a class of its own.
The Fuji collection of fine bicycles starts at $135. For the Fuji dealer nearest you, please write or phone: Fuji America, Div. of Toshoku America Inc., 551 Fifth Ave., New York, N.Y. 10017 Tel: (212) 661-5410, 5421 or Fuji America West, Div. of Toshoku America Inc., 465 California Street, San Francisco, Calif. 94104 Tel: (415) 986-5622.
Prices and specifications subject to change without notice.