Favorit September 1953 Advertisement — CZ Favorit freewheel and coaster-brake hubs, with Vélo and Favorite chains for cycles

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LA FAMEUSE MARQUE
DE MOTOCYCLETTES

[CZ monogram]

PRÉSENTE SES MOYEUX A
ROUE LIBRE ET FREIN
PAR CONTRE-PÉDALAGE

“FAVORIT”

AINSI QUE
Ses CHAINES “VÉLO” et “FAVORITE”
POUR CYCLE : EN 3.17 et 2.38
POUR CYCLOMOTEUR : EN 4.76 et 4.88 renforcé
LIVRÉES EN BOITE ET AU MÈTRE

AU SALON : HALL DU CYCLE
STAND 79

DISTRIBUTEURS EXCLUSIFS :
J.-E. CANETTI & Cie 16, R. D’ORLÉANS
NEUILLY-S.-SEINE
MAI : 54-00

[A tall, narrow ruled advertisement in black and white inside a double-line border. The head is set in widely spaced sans-serif capitals over two lines, and beneath it stands the firm’s emblem: a heavy black circle open at the top, with a small V-shaped notch at its crown, enclosing a bold angular letter Z with the letter C formed by the ring, followed by a round dot at the right. The offer lines below are set in bold and light sans-serif capitals, and the word “FAVORIT” stands in very large heavy capitals between quotation marks. Under it a square halftone photograph in a thin ruled frame shows a rear hub seen from the sprocket side at an angle: a toothed sprocket of about twenty teeth on the left, a ribbed barrel with rows of spoke holes in the flanges, a threaded axle end with a nut at the right, and a curved, decorated brake arm sweeping down from the hub to a small clamp with a bolt. Below the picture a condensed bold line names the chains, followed by two lines of bold and light sans-serif giving the sizes, then a line in light capitals. Two round black dots frame a line in which “AU SALON :” is set in large bold italic capitals with the hall and stand number in small bold capitals to its right. The distributors’ name, in large condensed capitals, and their address and telephone number close the panel at the foot. No artist signature is visible.]

[This advertisement shares page 116 of L’Officiel du cycle with an advertisement for Chazal & Rouchouse.]