Favorit November 1952 Advertisement — CZ Favorit freewheel and coaster-brake hubs, with Velo and Favorite chains for cycles

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LA FAMEUSE MARQUE
DE MOTOCYCLETTES

CZ

PRÉSENTE SES MOYEUX A
ROUE LIBRE ET FREIN
par contre pédalage
“FAVORIT”

AINSI QUE
Ses CHAINES “VELO” et “FAVORITE”
POUR CYCLE : EN 3.17 et 2.38
POUR CYCLOMOTEUR : EN 4.76 et 4.88 renforcé
LIVRÉES EN BOITE ET AU MÈTRE

DISTRIBUTEURS EXCLUSIFS :
J. E. CANETTI & Cie 16, R. D’ORLÉANS
NEUILLY-S.-SEINE
MAI : 54-00

[A tall narrow advertisement in black and white inside a double-line border, text only apart from the firm’s mark and one photograph. At the top two lines of spaced sans-serif capitals introduce the marque, and beneath them the firm’s emblem is drawn large in solid black: the letters C and Z interlocked inside an open ring, with a small V-shaped notch at the top of the ring and a dot at the right. The next lines announce the hubs in bold sans-serif capitals, with the model name “FAVORIT” set very large in black roman capitals between quotation marks. A square halftone photograph in a thin frame shows a rear hub with a toothed sprocket at the left, a ribbed hub shell with a row of spoke holes in the flange, an axle nut and a curved, engraved brake arm ending in a clip at the lower right. Below it the chain lines are set in bold condensed type and sans-serif capitals, ending with a black dot. The distributor’s name is set in large bold capitals at the foot with its street, town and telephone lines at the right. No artist signature is visible.]

[This advertisement shares page 46 of L’Officiel du cycle with an advertisement for Christophe, held here as its own record.]