E.D 1953 Advertisement — E.D speedometers for scooters, cyclomoteurs and bicycles, with a fork and drive drawn

— Page 1 —
COMPTEURS E.D

Nouveau Compteur Magnétique CMB
Nouveau Démultiplicateur D2
pour
Scooters · Cyclomoteurs · Vélos

Ensembles disponibles pour
PEUGEOT : “BIMA”
fourche télescopique
•
MOTOBÉCANE : “MOBYLETTE”
luxe et standard
•
SOLEX : “VÉLOSOLEX”
•
LAMBRETTA : SCOOTER
•
et Cyclomoteurs
de marques diverses
à fourches télescopiques
et standard
•
Hall du Cycle – Stand 61

PUB. S.O.S.P.

Demander Schémas de montage, Tarifs et Catalogues à :
C·E·C·A Distributeur 12, Rue Henri-Chevreau
PARIS-20e – MEN. 08-03

[A wide ruled advertisement with rounded corners, printed in black on cream, with a solid black band along the foot and a black wedge fading into stippled halftone at the lower left of the picture. Across the head “COMPTEURS E.D” is set in very heavy shaded capitals. Below it three centered lines of heavy bold display letters announce the new magnetic speedometer, the new reduction gear and the vehicles they fit, with a small black triangle pointing down under the last line. At the left a column of slanted script and thin capitals lists the machines, separated by round bullets, and the stand line is hand-lettered and underlined at the lower left. At the right a large picture panel with a notched upper left corner shows in line engraving the front of a bicycle: a handlebar with grip, a headlamp and a small round speedometer on the fork, a cable running down the telescopic fork to the front wheel hub, a spoked wheel with fender, and a short arrow pointing at the hub drive. In an inset hexagon at the lower left of the panel an enlarged drive housing is drawn in halftone and hatching, with a threaded stub at the top, a cut-away case showing gear teeth and a lever with a foot at each end; a large arrow points from it to the wheel. At the upper left of the panel a rolled paper corner is drawn curling over. The mark “PUB. S.O.S.P.” runs sideways along the right edge; it is an agency mark, not an artist signature. In the black band at the foot, in white letters, the request for diagrams, price lists and catalogs leads to the distributor’s name C·E·C·A in heavy capitals, with the street and telephone beside it. There is no artist signature.]

[This advertisement shares page 144 of L’Officiel du cycle with an advertisement for Wippermann, held here as its own record.]