Cyclometer 1955 Advertisement — Sell the Cyclometer (L.G.), a Swiss-made distance counter shown on its bracket, from Castima of Paris

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96253

VENDEZ LE
CYCLOMETER (L. G.)
(FABRICATION SUISSE)
C’EST UN ARTICLE DE QUALITÉ
QUI VOUS SERA TRÈS DEMANDÉ

CASTIMA, 24, r. du Rocher, Paris (8e) LAB. 60-17

[A ruled panel advertisement in black and white, wide and short. At the left a halftone photograph in a square frame shows a cyclometer from the front and above: a cylindrical counter housing with a window showing the figures “96253” and a round end cap marked with a small monogram, mounted on a bracket against a dark background. To the right, inside a thin frame with rules above and below, “VENDEZ LE” is set in small bold italic capitals, “CYCLOMETER (L. G.)” in very large heavy capitals with the Swiss-manufacture note in italic capitals beneath, and two lines of sales copy in light sans-serif capitals with the word “QUALITÉ” in bold. A ruled line separates the firm’s name, street address and telephone number across the foot. No artist signature appears.]

[This advertisement shares page 34 of L’Officiel du cycle with advertisements for Stella and MDL, each held here as its own record, and others for H. Jeanneret et Cie, Fougerat, Marvel, S.O.S.P., La Vipère and Cailler et Krauss.]