Cyclometer June 1951 Advertisement — Sell the Cyclometer (L.G.), a Swiss-made distance counter shown mounted on a wheel hub, from Castima of Paris

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VENDEZ LE
CYCLOMETER (L. G.)
(FABRICATION SUISSE)
C’EST UN ARTICLE DE QUALITÉ
QUI VOUS SERA TRÈS DEMANDÉ

CASTIMA, 24, r. du Rocher, Paris (8e) LAB. 72-23

[A ruled advertisement in black and white, a wide short panel. At the left a square halftone photograph shows a cylindrical distance counter mounted on a wheel hub with a small bracket, its window reading “96253” and its end cap marked with a monogram. At the right, in a box ruled at the top and right, “VENDEZ LE” stands in bold italic capitals above “CYCLOMETER (L. G.)” in very heavy roman capitals. “(FABRICATION SUISSE)” follows in small spaced capitals, then two lines of light capitals with the word QUALITÉ in bold. A heavy rule above the foot separates the firm’s name, street address and telephone number, set in bold sans-serif type. No signature is visible.]

[This advertisement shares page 32 of L’Officiel du cycle with advertisements for Perry, Mazoyer, Delangle, Verrerie Stéphanoise, Oryap, Maxi-Car, Répar-Witt, Berger, Chaplait, Ruhier and Indéca, each held here as its own record, and others for Marcel Guillen and Sanor.]