Cyclometer November 1951 Advertisement — The Cyclometer (L.G.), Swiss Made

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VENDEZ LE
CYCLOMETER (L. G.)
(FABRICATION SUISSE)
C’EST UN ARTICLE DE QUALITÉ
QUI VOUS SERA TRÈS DEMANDÉ

CASTIMA, 24, r. du Rocher, Paris (8e) LAB. 72-23

[A ruled advertisement in black and white, a wide low rectangle. At the left a halftone photograph shows a close view of a cylindrical cyclometer or distance counter with a row of digits reading 3625.3 on its face and a round emblem on its side, mounted on a small bracket. At the right the heading “VENDEZ LE” is in bold italic capitals above “CYCLOMETER (L. G.)” in large heavy sans-serif capitals, followed by lines in lighter sans-serif capitals with the word “QUALITÉ” in bold. A ruled line separates the foot, where the firm’s name and address are set in bold type. No signature or agency mark is visible.]

[This advertisement shares page 46 of L’Officiel du cycle with advertisements for Magnéto France, Velox and Maphal, each held here as its own record, and others for La Maison de la Moto, C.P.D.M. engine work, Collex joint compound, the Tubverseur fuel spout, Campo Sports clothing, Mérat seats for motor machines, the journal’s own notice and ROB compressors (Lamboley).]