Cyclometer 1950 Advertisement — The Swiss-Made L.G. Cyclometer, an Article of Quality

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VENDEZ LE
CYCLOMETER (L. G.)
(FABRICATION SUISSE)
C’EST UN ARTICLE DE QUALITÉ
QUI VOUS SERA TRÈS DEMANDÉ

CASTIMA, 24, r. du Roder, Paris (8e) LAB. 72-23

[A wide advertisement in black and white. At the left a square halftone photograph shows a drum cyclometer in close-up, clamped to a fork blade, its window showing a row of figures and its round end bearing an “LG” monogram, with the striker wheel below. The ruled panel to the right carries “VENDEZ LE” in bold italic capitals, “CYCLOMETER (L. G.)” in very large heavy sans-serif capitals, “(FABRICATION SUISSE)” in small italic capitals and two lines of light sans-serif capitals with “QUALITÉ” in bold. A rule separates the bottom line, which gives the distributor’s name and Paris address in bold condensed type and the Laborde telephone number in lighter capitals. There is no signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Gourgaud, Marcel Guillen, Packson, Pédawlastic, Perry, Éclair, Durex, Mephisto and A.C.O., each held here as its own record, and others for Le Briochin soft soap, clutch parts from the Consortium des Pièces Standard, Ondulex piston rings, Sodalium regrinding and welding, Deleau parts for Donnet and Simca cars, Morinière repair parts, L’Autocatalogue of motorcycle tuning data, Ramaget leather bags for motorcycles and Genay used radiators and grilles.]