Cycles Singer June 1951 Advertisement — Les Cycles Singer sillonnent le monde: a globe with two small cyclists on its rim, from a Saint-Étienne maker

— Page 1 —
LES CYCLES SINGER

sillonnent
le
monde

[illisible]

CONSTRUCTEUR 18, r Désiré-Claude
St. ETIENNE
ACCESSOIRES EN GROS

[A ruled advertisement in black and white, enclosed in a heavy double-line rectangular border. “LES CYCLES SINGER” stands across the head in large, heavy, hand-lettered capitals; the small word “LES” is set in a narrow condensed face above and to the left of the much larger “CYCLES SINGER”, with an oversized swash “S” in “SINGER” rising above the line. Below the title a dark globe drawn in line and stipple shows continents as pale shapes; across it, in white rounded hand lettering that follows a diagonal band, run the words “sillonnent le monde”. Two tiny line-drawn cyclists on bicycles are perched on the rim of the globe, one at the upper left and one at the lower right. To the right of the globe, level with its top, sits a very small line of bold type too blurred to read, possibly an artist’s name or credit. In the lower part the maker’s line “CONSTRUCTEUR 18, r Désiré-Claude” is set in spaced capitals and italic, followed by “St. ETIENNE” in heavy condensed capitals and “ACCESSOIRES EN GROS” in wide spaced bold capitals. Text from the reverse of the leaf shows faintly through the paper behind the globe and the lower lines.]

[This advertisement shares page 33 of L’Officiel du cycle with advertisements for Superleader, Paramalgam, Tendil and Chalumeau, each held here as its own record, and others for Sté Anc. Éts Driot, Lecœuvre and Manceau.]