Courson 1950 Advertisement — The Four Exclusive Advantages of Courson Electric Lighting

— Page 1 —
VOS CLIENTS APPRÉCIERONT

L’ÉCLAIRAGE PUISSANT
ET RÉGULIER DE LA
DYNAMO COURSON
ET

LES 4 AVANTAGES EXCLUSIFS
DE
L’ÉCLAIRAGE ÉLECTRIQUE

COURSON

1 SILENCE ABSOLU
grâce à un dispositif spécial

2 MOLETTE CAOUTCHOUC
donnant une adhérence parfaite et
une grande douceur de fonctionnement

3 RÉSERVE DE 2 AMPOULES DE RECHANGE
placées dans le phare

4 AMORTISSEUR DE VIBRATIONS
de l’ampoule du feu arrière par bloc caoutchouc

emplacement
pour ampoule
de secours Av.

emplacement
pour ampoule
de secours Ar.

bloc caoutchouc,
amortisseur
de vibration.

L’ÉCLAIRAGE COURSON EST GARANTI 2 ANS

VENTE EXCLUSIVE EN GROS : COURTOT, SONNIER & Cie, 21, RUE DE CHARTRES – NEUILLY-S/-SEINE – MAILLOT 76-49

[A full-page advertisement. A large cream circle is set into a solid dark ground that fills the upper part of the page; the slogan “VOS CLIENTS APPRÉCIERONT” arcs across the top in white brush capitals. A large shaded drawing of a chromed bottle dynamo with its knurled cap and clamp bracket, rubber roller at the top, crosses the upper left of the circle. Two heavy curved arrows sweep down from the circle to two small line drawings at the foot: at the left the inside of a headlamp seen from behind, showing the two spare bulbs clipped in their holders with leader-line captions, and at the right the rear-lamp bulb holder in its rubber block. “LES 4 AVANTAGES EXCLUSIFS” runs diagonally in black brush capitals and the “COURSON” logotype is set in a bold geometric letterform with an elongated C and D enclosing the name. The four numbered advantages carry white numerals in black circles. The guarantee line is reversed out on a black banner with pointed ends, and the wholesaler’s line runs along the foot. A small monogram “PS” in an oval cartouche sits at the upper left corner of the dark ground.]