Clément-Bayard 1953 Advertisement — Spokes and nuts for cycles and motorcycles, with the statue of Bayard, stand 49

— Page 1 —
RAYONS
ÉCROUS
pour
CYCLES
et
MOTOCYCLES

BAYARD
SANS PEUR
ET SANS REPROCHE

PUB. S.O.S.P.

Société anonyme des Anciens Établissements
CLÉMENT=BAYARD
27, Rue d’Orléans – NEUILLY – Tél. : MAI 73.30
Usine : LA MACERIENNE-MÉZIÈRES
— 10, Avenue Louis-Tirman, 10 —
HALL DU CYCLE – Stand 49 – Tél. : LEC 56-51

[A ruled advertisement in black line on cream, enclosed by a thin black frame, divided by a double ruled line into a picture panel above and an address block below. At the left of the panel a line-engraved drawing shows a standing statue of a knight in plate armor with a smiling face and a bobbed haircut, one arm hanging down with the finger pointing, the other hand resting on a sword whose point is on the plinth; the stone base carries the name “BAYARD” on its upper step and the motto “SANS PEUR / ET SANS REPROCHE” in thin capitals on the block below. At the right the heading “RAYONS ÉCROUS pour CYCLES et MOTOCYCLES” is set in a slanted, brush-lettered hand in dark capitals of uneven size, with a tapering brush stroke sweeping under it to the right. The mark “PUB. S.O.S.P.” runs sideways, reading upward, along the right edge at the foot of the panel; it is an agency mark, not an artist signature. Below the double rule, a small italic line leads to the firm’s name “CLÉMENT=BAYARD” in widely spaced roman capitals with an equals sign between the words, and the addresses, telephone numbers and stand number are set in bold and light sans-serif lines.]

[This advertisement shares page 142 of L’Officiel du cycle with advertisements for IRM and Guttacoll, each held here as its own record.]