Barral 1953 Advertisement — The Bartali Brake Lever and Vittoria Hand Rests

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SPÉCIALITÉS
L.BARRAL
FABRICANT
CAGNES s/MER (Alpes Mmes)

Spéciale
Vélomoteurs

Repose-main
caoutchouc
VITTORIA

Modèle
“BARTALI”

Représentant :
C.FRANÇOIS
130, Avue Parmentier
PARIS-11e

PUB. S.O.S.P.

[A ruled advertisement inside a rounded border. Across the head two heavy black bars run in from the sides to the title “SPÉCIALITÉS L.BARRAL” in very heavy black capitals, with “FABRICANT” between short bars and the town line in bold condensed capitals beneath. Three line-engraved drawings with hatched shading follow. At the left a long curved brake lever with a ferrule and cable-end barrel, seen from the clamp end, is captioned “Spéciale Vélomoteurs” in bold hand-lettered type. At the right a brake lever with a boxed clamp body mounted on a handlebar tube, a cable at its top and a pronged blade, is captioned “Modèle “BARTALI””. At the center bottom a knurled rubber hand rest with a cone-shaped stud is captioned in hand lettering above it, “Repose-main caoutchouc VITTORIA”. A small round black dot with a ring stands at the center above them. At the foot a tilted white panel bearing a black outline carries the representative’s name and address in bold hand-lettered capitals, flanked by crosshatched bands left and right. The agency mark “PUB. S.O.S.P.” in spaced capitals stands at the lower right below the border. No artist signature is visible.]

[This advertisement shares page 106 of L’Officiel du cycle with advertisements for Sova, Spirax and Sturmey-Archer, each held here as its own record.]