Barral May 1953 Advertisement — Barral specialties: the Bartali model brake lever, the Vittoria rubber hand rest and a special lever for vélomoteurs

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SPÉCIALITÉS
L.BARRAL

FABRICANT

CAGNES s/MER (Alpes Mmes)

Repose-main
caoutchouc
VITTORIA

Spéciale
Vélomoteurs

Modèle
“BARTALI”

Représentant :
C.FRANÇOIS
130, Avue Parmentier
PARIS-11e

PUB S.O.S.P

[A ruled advertisement in black and white, enclosed in a thin rounded-corner frame; a strip of the facing column is cut off at its right edge. “SPÉCIALITÉS L.BARRAL” stands across the head in heavy condensed capitals, flanked on each side by a band of thick and thin horizontal rules that runs out to the frame. Below it “FABRICANT” is set in light capitals between two short solid bars, and the town line is in bold capitals. A small black disc sits under the town line. Three components are drawn as line engravings with hatched shading. At the left is a curved brake lever with its clamp and a cut-away cable housing, captioned “Spéciale Vélomoteurs” in rounded sans-serif type. At the right is a brake lever with a long tapering blade and its bracket fixed to a bar, captioned Modèle “BARTALI”. In the middle, between them, is a rubber hand rest with a waffle-patterned grip and a raised peg, captioned “Repose-main caoutchouc VITTORIA”. At the foot a tilted ruled box with a heavy shadow at its right and lower edges holds the agent line in slanted script and the name and address in tilted capitals, and it sits across a fine cross-hatched band that runs out to the frame on both sides. A tiny agency mark, “PUB S.O.S.P”, is printed at the lower right inside the frame. No artist signature is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 78 of L’Officiel du cycle with advertisements for Gama, Vynex and MAD, each held here as its own record, and others for Fostier, Dissoplast, Actual-Sports, A. Verdier and des Carburateurs Del Lorto.]