Barral November 1952 Advertisement — The brake lever used by Bartali for sport and inverted grips for the town

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SPÉCIALITÉS
L. BARRAL
FABRICANT
CAGNES s/MER (Alpes Mmes)

Pour le
Sport

Pour
la Ville

POIGNÉE
DE FREIN
utilisée
par
Le Roi des Grimpeurs
BARTALI
vainqueur de
L’ÉTAPE DES PYRÉNÉES
du
TOUR DE FRANCE

POIGNÉES
INVERSÉES

TYPES
SPÉCIAUX
POUR
VÉLOMOTEURS

Représentant :
C. FRANÇOIS
130, Avue Parmentier
PARIS-11e

Pub. S.O.S.P.

[A ruled advertisement in black and white, enclosed by a thin border with rounded corners. The top is crossed by two heavy horizontal bars, one at each side, which break where the heading “SPÉCIALITÉS L. BARRAL” stands in very large, heavy, tightly set capitals; below it “FABRICANT” is set between two short heavy rules and the town line in bold capitals with a raised, abbreviated “Mmes”. A solid black disc with a ring around it sits at the center, and a smaller solid disc at the lower right. Two hand-lettered script headings, “Pour le Sport” at the left and “Pour la Ville” at the right, introduce two line-engraved drawings with fine hatched shading. At the left a brake lever and its cast body are shown clamped to a handlebar end, with a cable entering the top and the long curved lever hanging down. At the right a larger drawing shows an inverted lever with a cylindrical grip, a round pivot and a long sweeping blade, with a few speed lines trailing the grip. The captions are set in capitals of several weights with underlined lines and script-like italic words: “POIGNÉE DE FREIN” and the line naming the rider in the left column, “POIGNÉES INVERSÉES” under the right grip and “TYPES SPÉCIAUX POUR VÉLOMOTEURS” at the lower right. A tilted label with a heavy outline over a gridded band along the bottom holds the representative’s name and address in script and bold capitals. At the foot right, in small italic, stands the agency mark “Pub. S.O.S.P.” There is no artist signature.]

[This advertisement shares page 72 of L’Officiel du cycle with advertisements for Cyclo, E. Perrin and Sedis, each held here as its own record.]