Barral September 1953 Advertisement — Brake levers, one for vélomoteurs and the Bartali model, and the Vittoria rubber hand rest

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SPÉCIALITÉS
L. BARRAL
FABRICANT
CAGNES s/MER (Alpes Mmes)

Spéciale
Vélomoteurs

Repose-main
caoutchouc
VITTORIA

Modèle
“BARTALI”

Représentant :
C. FRANÇOIS
130, Avue Parmentier
PARIS-11e

PUB. S.O.S.P.

[A ruled advertisement in black and white, framed by a thin rule with rounded corners. Across the head, two thick horizontal black bands run in from the left and right edges toward a central block of heavy condensed capitals, “SPÉCIALITÉS” above “L. BARRAL”, with “FABRICANT” in spaced capitals between two short black bars beneath, and “CAGNES s/MER (Alpes Mmes)” in bold capitals with small raised letters after “M”. Below is a small solid black disc with a white ring. Three drawings in black ink line engraving with cross-hatched shading fill the middle. At the left is a brake lever with a long curved blade, its clamp bracket and a section of tube drawn at the upper left, captioned “Spéciale Vélomoteurs” in a rounded hand-lettered face. At the right is a second brake lever of a slimmer shape on a rectangular clamp body with a screw, a cable end at its top and a short strip of handlebar behind it, captioned “Modèle “BARTALI””. At the center is a rubber hand rest, a short barrel with a diamond-knurled grip and a pointed stem, captioned above in the same lettering “Repose-main caoutchouc VITTORIA”. At the foot a tilted white box with a heavy black shadow holds “Représentant :” in slanting script-like letters, “C. FRANÇOIS” in large heavy capitals and the address and “PARIS-11e” in hand-lettered capitals, set against two flanking bands of fine grid pattern at the left and right. The small mark “PUB. S.O.S.P.” in spaced capitals sits at the lower right, outside the frame of the box; this is the agency mark. No artist signature is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 166 of L’Officiel du cycle with an advertisement for E. Perrin, held here as its own record, and others for Vickers and des Établissements André Bertin.]