Barral November 1951 Advertisement — Brake Levers for Sport and Town, Bartali’s Choice

— Page 1 —
SPÉCIALITÉS
L.BARRAL
FABRICANT
CAGNES s/MER (Alpes Mmes)

Pour le
Sport

Pour
la Ville

POIGNÉE
DE FREIN
utilisée
par
Le Roi des Grimpeurs
BARTALI
vainqueur de
L’ÉTAPE DES PYRÉNÉES
du
TOUR DE FRANCE

POIGNÉES
INVERSÉES

TYPES
SPÉCIAUX
pour
VÉLOMOTEURS

Représentant:
C. FRANÇOIS
130, Avue Parmentier
PARIS-11e

Pub. S.O.S.P.

[A ruled advertisement in black and white inside a rounded border, with two heavy horizontal bars flanking the head and a halftone-textured band across the foot. “SPÉCIALITÉS” and “L.BARRAL” stand in heavy condensed capitals, with “FABRICANT” between small bars and the town line beneath. Hand-lettered script captions, “Pour le Sport” at the left and “Pour la Ville” at the right, sit above two line engravings with hatched shading. The left drawing shows a brake lever with its cable entering a clamp body fixed to a handlebar. The right drawing shows a lever of a different shape pivoted on a grip, labeled “POIGNÉES INVERSÉES”. Captions in capitals, some underlined, and hand-lettered italic lines stand under each drawing. A tilted ruled box at the lower center holds the name and address of the representative in hand-lettered capitals. A small italic agency mark, “Pub. S.O.S.P.”, stands at the lower right. No artist signature is seen.]

[This advertisement shares page 33 of L’Officiel du cycle with an advertisement for Goer, held here as its own record.]