Vynex 1954 Advertisement — Plastics at the service of the cycle: handlebar grips, tapes, plugs, housings, cables and lighting wire from Vynex

— Page 1 —
Les Matières Plastiques
au Service du Cycle

POIGNÉES DE GUIDON
RUBANS COLLANTS
ET NON COLLANTS
BOUCHONS DE GUIDON
GAINES, CABLES &
TRANSMISSIONS
FILS D’ÉCLAIRAGE
TUBES ISOLANTS
TUYAUX A ESSENCE (DURIT)

pour
CYCLES, CYCLOMOTEURS
MOTOS ET SCOOTERS
sont fabriqués par

VYNEX

Le Spécialiste
du Plastique !

ÉTS BAUDET PÈRE & FILS
BALAIVES (Ardennes)

DANS LA
PROFESSION
depuis 1920

PUB. S.O.S.P.

[A ruled advertisement in black and cream on a plain ground, in a rounded frame. A broad black band across the head carries the line “Les Matières Plastiques au Service du Cycle” reversed out in cream flowing script. Below it a cream panel holds a stack of product names in widely spaced sans-serif capitals, set between two pairs of vertical bars drawn as stacked lines, with the lines of the list staggered to the left and right. Two smaller lines in capitals name the cycles, mopeds, motorcycles and scooters, and a line of bold italic lowercase leads to the name “VYNEX” in very large, heavy, blocky black capitals. Beneath it “Le Spécialiste du Plastique !” is written in a black brush hand, over a curled black ribbon banner that crosses the foot and carries the firm’s name and town in cream capitals. At the right end of the banner a tilted white label gives the founding claim in slanted script and capitals. The agency mark “PUB. S.O.S.P.” sits in small type at the lower left. There is no drawing of a product and no artist signature; the S.O.S.P. mark is an agency.]

[This advertisement shares page 80 of L’Officiel du cycle with advertisements for Bresson and Packson, each held here as its own record, and one for Lyonnaise de Tresses et Lacets.]