Vynex 1953 Advertisement — Vynex specialties: sheaths, grips, lighting wire, handlebar tape, cables, transmissions, plastic tubing and the pneumatic Z grip

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Les Spécialités
Vynex

Gaines
Poignées
Fil d’éclairage
Ruban guidon
Câbles
Transmissions
Tubes plastiques

La
Poignée “Z” pneumatique
et collante

PUB S.O.S.P

[A ruled advertisement in black and white, enclosed in a thin rectangular frame, with a strip of the facing column cut off at its right edge. A header line, “Les Spécialités”, stands across the head in heavy shaded lowercase between two small solid squares at the corners. Below it “Vynex” is lettered in a large swash script filled with a fine halftone dot pattern and edged in black. Four coils of cable and sheathing are drawn in line engraving, two on each side of the central list: the upper left coil ends in a hook, the upper right coil has a threaded end fitting, and the two lower coils end in small barrels. Between the upper coils a roll of handlebar tape unwinds in a flat ribbon. The list of products is set in a bold shaded roman face in the middle, one item to a line, ending with a small black diamond. At the foot a handlebar grip with a ribbed spiral body and a metal end cap is drawn in line engraving, the cap carrying a script word that cannot be read. Beneath it, “La Poignée” is in slanted script at the left, a heavy shaded “Z” in quotation marks sits in the center, and “pneumatique et collante” is in slanted lowercase at the right. A small agency mark, “PUB S.O.S.P”, runs upward inside the right edge. No firm address or artist signature is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 78 of L’Officiel du cycle with advertisements for Barral, Gama and MAD, each held here as its own record, and others for Fostier, Dissoplast, Actual-Sports, A. Verdier and des Carburateurs Del Lorto.]