Vista 1973 Advertisement — Vista Retail Advertising: Dealers Are Primed for Another Financially Rewarding Year

[A photograph of Vista advertising kit materials on a dark background: a folder titled The American Lifestyle, typed sheets, a postcard, a drawn collage of sports and leisure scenes around a young man standing with a bicycle, a Sports Illustrated page and many sample newspaper ads. Below, a boxed Vista logo reads Bicycle of Excellence by NIDA over an outline of the United States.]
VISTA RETAIL ADVERTISING
VISTA AD KIT #1
THE AMERICAN LIFESTYLE
…and what could be more enjoyable than a VISTA bike?
THE AMERICAN LIFESTYLE
Sports Illustrated
CREATE YOUR OWN ADS:
WE’VE GOT ‘EM
CATCH THE WIND ON VISTA
COOL IT! HANG TEN ON VISTA
TAKE A 5th INNING STRETCH ON VISTA
The Bicycle of Excellence
[illegible]
VISTA dealers are primed for another financially rewarding year…
This year, Vista will run full page ads in Sports Illustrated and Boy’s Life. We’ll be telling millions of Americans why our bikes give them more for their money. But, we’re also spending time and money to help our dealers’ merchandising task easier by providing Retail Advertising Kits chocked full of money saving, profit-making ideas; newspaper ads, radio spots, posters, display ideas, direct mail items, and much more. You see, we think a lot of our dealers, and we know they appreciate this added service. Just another reason why Vista bikes don’t gather dust in a showroom. Aren’t you glad you sell Vista?
VISTA® BICYCLE OF EXCELLENCE BY NIDA
NATIONAL INDEPENDENT DISTRIBUTOR ASSOCIATES, INC.
P. O. BOX 655, MINNEAPOLIS, MINNESOTA 55440
J. E. BUNKER CO.
1674 Lincoln
Tacoma, Wash. 98401
WESTERN BICYCLE DISTRIBUTORS, INC.
1604 Whipple Road
Union City, California 94587
16055 Heron Avenue
La Mirada, California 90638
CLAYTON WILLARD SALES
1731-35 Danese Street
Jacksonville, Florida 32206
FARBER CYCLE & HOBBY, INC.
2121 W. Edsel Ford Exp.
Detroit, Michigan 48208
HANS JOHNSEN CO.
8901 Chancellor Row
Dallas, Texas 75247
LOUISVILLE CYCLE & SUPPLY CO.
4700 Allmond Avenue
Louisville, Kentucky 40209
NORTHWEST BICYCLE & SUPPLY
437 Harding Street, N.E.,
Minneapolis, Minnesota 55413
SERVICE CYCLE SUPPLY CORP.
75 Modular Avenue
Commack, New York 11725
No. 63 On Reader’s Info Card