Vista c.1972 Advertisement — Are You Ready for 1,2,3,4,5,6,7,8,9 10 Speeds?

[A line drawing of a drop-handlebar road-style bicycle on a yellow panel, with red leader lines pointing to labeled parts. At left, a column of red text and the blue Vista logo.]
Are you ready for
1,2,3,4,5,6,7,8,9 10 speeds?
You are? Meet Vista Esquire.
Sleek, racy and adult. A 27″ wheel cycle with styling features you don’t find every day.
Just take this beauty out once and you’ll know what precision smoothness is all about.
Check the features. Then, when you step up — go all the way to the top.
VISTA
See over 100 models in all makes and sizes at your Vista Dealer or write for free, full color catalog:
N.I.D.A., Box 655, Dept. AA, Minneapolis, Minn. 55440.
Black racing style saddle.
Gear shift “SumTour”.
Drop bar.
Hooded lever.
21″ or 23″ diamond frame with built-in kickstand.
Chrome capped forged front fork.
Handlebar tape.
Front and rear caliper brakes.
37.6-96.4 gearing.
Circular chrome chain guard.
All steel Rattrap pedals.
27″ x 1¼” VISTA tires.
Colors: Coffee, Estate Green, Northern Blue, Lemon Yellow.