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Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
About Ebykr
Ebykr celebrates classic and vintage lightweight bicycles through provocative imagery and opinion. Ride along with us.
Source: Disraeli Gears (Mike Sweatman), "Boy’s Life 1973 - Vista advert". Boys' Life, June 1973.
| Marque | Vista |
|---|---|
| Type | Advertisement |
| Year | 1973 |
| Publisher | Vista |
| Country | United States |
| Language | English |
| Pages | 1 |
| Source | Disraeli Gears (Mike Sweatman), "Boy’s Life 1973 - Vista advert". Boys' Life, June 1973. |
| Credit | Mike Sweatman, Disraeli Gears |
| Identifier | Permalink https://www.disraeligears.co.uk/site/boys_life_1973_-_vista.html |
| Transcription | Transcribed by eye |
THE NEIGHBORHOOD SOCIETY... Where in the world would you be without your VISTA bike? Here's the new 10-speed that all the guys in the neighborhood have been talking about. It looks just like the neat Vista 10-speeds that the big guys ride... but it's just your size. The folks at Vista didn't want guys your …
[A photograph of a boy in a sleeveless shirt standing behind a drop-handlebar bicycle, surrounded by pen-and-ink drawings of boys playing soccer, catching, running, building and holding a baseball bat. A faint illegible artist’s signature sits at the lower center.]
THE NEIGHBORHOOD SOCIETY…
Where in the world would you be without your VISTA bike?
Here’s the new 10-speed that all the guys in the neighborhood have been talking about. It looks just like the neat Vista 10-speeds that the big guys ride… but it’s just your size. The folks at Vista didn’t want guys your age to miss out on all the fun. So, in your world of star shortstops and master tree house builders… leaders are made on bikes such as these. Be a leader! Maybe you could even take-on the big guys? Maybe you could even win? The new Vista 24 inch 10-speed (just your size) at leading cycle centers everywhere.
THE BICYCLE OF EXCELLENCE
VISTA
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