Vista c.1978 Advertisement — Class Transit

Advertisement 1978 (est.) 1 page United States

Source: Disraeli Gears (Mike Sweatman), "Bicycling 1978 - Vista advert". Bicycling, 1978.

About this document

MarqueVista
TypeAdvertisement
Year1978 (estimated)
PublisherVista
CountryUnited States
LanguageEnglish
Pages1
SourceDisraeli Gears (Mike Sweatman), "Bicycling 1978 - Vista advert". Bicycling, 1978.
CreditMike Sweatman, Disraeli Gears
IdentifierPermalink https://www.disraeligears.co.uk/site/bicycling_1978_-_vista.html
TranscriptionTranscribed by eye

Transcription

CLASS TRANSIT Two qualities distinguish the finest vehicles: luxury and durability. You'll find both in the Silver Shadow — from Vista. Durability is not an option with the Silver Shadow, it's built-in: double butted main tubes for ideal combination of high strength with light weight; cable stops that are welded to the frame, not clamped …

Read the full transcription (1 page)

[A silver road bicycle with red decal bands, shown from the side against a dark blue background; below it are three inset photographs showing the rear derailleur and gold freewheel, a bar-end shift control, and a black saddle on its seat post.]
CLASS TRANSIT
Two qualities distinguish the finest vehicles: luxury and durability. You’ll find both in the Silver Shadow — from Vista.
Durability is not an option with the Silver Shadow, it’s built-in: double butted main tubes for ideal combination of high strength with light weight; cable stops that are welded to the frame, not clamped on; HKK Blue Sky gold chain, and gold free wheel; chromed front and rear fork tips; and a 5-pin alloy cotterless crank set with alloy road pedals.
The Silver Shadow is built with luxuries that we consider standard: bar-end shift controls; quick release wheels, front and rear; alloy rims with high pressure tires for minimum rolling friction; seamless leather-covered nylon seat with micro-adjust alloy seat post. What’s more, the Silver Shadow is equipped throughout with the Shimano 600 component system — derailleurs, hubs and side pull brakes with gum rubber lever covers. And it’s also offered in a flat black finish.
The Silver Shadow is available only through your Vista dealer. Consult your yellow pages. You’ll find this Shadow far overshadows the competition.
Silver Shadow
VISTA

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