Torpedo 1955 Advertisement — The Torpedo Retro-Pedaling Hub and the Other Imports on Stands 52 to 56

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Les Ets NAUDER, importateurs, vous présentent sur
leurs stands nos 52-53-54-56 une gamme incomparable :

Torpedo

Le SEUL MOYEU à rétro-pédalage ayant
droit à cette marque, construit par les
Ets FICHTEL et SACHS à Schweinfurt
Constructeurs du réputé
MOTEUR SACHS

F&S

spécialités UNION FRONDENBERG

PEDALES, CHAINES,
ECLAIRAGES

FABRICATION IRRÉPROCHABLE
QUALITÉ INCONTESTÉE

U

Ets NAUDER, 23, rue Boissière, PARIS (16e) — Téléphone : KLÉber 49-66 – PASsy 99-72

[A ruled landscape advertisement in black and white, set within a thin rectangular border. Across the head a two-line announcement runs full width: “Les Ets NAUDER,” in heavy italic capitals, the rest in lighter spaced roman, with “une gamme incomparable :” in bold. Beneath it a short double rule is carried on a tall vertical rule that divides the panel into two halves. In the left half the word “Torpedo” appears in white script lettering reversed out of a black tilted block, followed by four lines of italic text in bold and ordinary weight, the words “MOTEUR SACHS” in heavy sans-serif capitals, and at the foot a round badge showing an eagle perched beside a ball above a black plinth lettered “F&S”. In the right half “UNION” is reversed out of a black rectangle in outlined block capitals, with the word “spécialités” curving up at its left and “FRONDENBERG” curving down at its right; below it stand the heavy sans-serif lines “PEDALES, CHAINES, ECLAIRAGES”, two lines of spaced capitals, and at the foot a shield bearing a large letter “U”. A thin rule along the foot of the panel carries the firm’s name, address and telephone numbers in a single line. All drawings are flat line and solid black marks; there is no halftone, no artist signature and no show-through from the reverse of the leaf.]

[This advertisement shares page 134 of L’Officiel du cycle with an advertisement for Patriarca, held here as its own record.]