Styll May 1954 Advertisement — Styll mudguards: steel for cyclomoteurs and light-alloy 700 Course, half-balloon and Export for bicycles, with Vap and Junior crankcase covers

— Page 1 —
STYLL

GARDE-BOUE ACIER
POUR CYCLOMOTEURS

CARTER
POUR MOTEUR
VAP

CARTER
POUR
MOTEUR
JUNIOR

1/2 BAL.
“DIABOLO”

700 COURSE

GARDE-BOUE STYLL
ALLIAGE LEGER

“N° 2”
1/2 BALLON

“DIFFUSION” 1/2 B.”EXPORT”

FABRICATIONS RÉALISÉES
PAR LA SOCIÉTÉ
SEDA

14, Av. Victor-Cresson
ISSY-Les-MOULINEAUX
Tél : MIChelet 35-48 (Seine)

[A full-width advertisement in three stacked panels. At the head, a red panel holds the word STYLL in very large, wide, sans-serif capitals reversed out of the red, the Y drawn smaller and dropped below the baseline. The center panel is a tall black field carrying nine white line-engraved drawings of mudguards and motor crankcase covers, each shaded with fine parallel hatching: a large curved steel mudguard sweeping down the left side, a smaller cycle-motor mudguard beside it, a crankcase cover for the Vap motor at the upper right, a crankcase cover for the Junior motor at the left center, a half-balloon mudguard with ribbed bands at the right, and below them three light-alloy mudguards for racing, half-balloon and export use. Each drawing is labeled beside it in white sans-serif capitals, with JUNIOR and VAP set in heavier type. Next to the Vap cover the engraver’s signature G. GEDO is written in thin script, and between the two lower mudguards a small boxed monogram reads Rebour. The foot is a second red panel with the maker’s credit in white lettering: SEDA in widely spaced capitals, followed by the street address, town and telephone number in a lighter roman face. No text from the reverse of the leaf shows through.]

[This advertisement shares page 14 of L’Officiel du cycle with an advertisement for Sablé.]