Styll May 1953 Advertisement — Styll mudguards: steel for cyclomoteurs, crankcases for all engines and light-alloy 700 Course, Diabolo, N° 2, Diffusion and Export for bicycles

— Page 1 —
STYLL

GARDE-BOUE ACIER
POUR CYCLOMOTEURS

CARTERS POUR
TOUS MOTEURS

GARDE-BOUE STYLL
ALLIAGE LEGER

700 COURSE

1/2 BAL.
“DIABOLO”

“N° 2”
1/2 BALLON

“DIFFUSION” 1/2 B. “EXPORT”

FABRICATIONS RÉALISÉES
PAR LA SOCIÉTÉ
SEDA

14, avenue Victor-Cresson, 14
ISSY-les-MOULINEAUX
Tél. : Michelet 35-48 (Seine)

[A ruled panel in white line engraving on a solid black ground, set between thin vertical rules. The name “STYLL” stands across the head in wide, thin, geometric capitals reversed out of the black. Below it a steel mudguard for a motorized bicycle curves in a large arc down the left side, beside a streamlined engine case with a round opening and a second, larger curved cover; all three are drawn in fine hatching that gives a metallic sheen. A signature in a ruled frame, reading “Rebour” with a stylized initial letter at each end, sits in white at the left edge below the first mudguard. The captions “GARDE-BOUE ACIER POUR CYCLOMOTEURS” and “CARTERS POUR TOUS MOTEURS” stand in sans-serif capitals at the right of those drawings. In the lower half four light-alloy cycle mudguards are drawn as angled tapering shells, each with a plain caption in capitals: a racing section marked “700 COURSE”, a “DIABOLO” half-balloon section, a “N° 2” half-balloon section and an “EXPORT” half-balloon section. The maker’s line, “SEDA”, is set in large spaced capitals with its Issy-les-Moulineaux address and telephone number beneath in smaller type. No text from the reverse of the leaf shows through.]

[This advertisement shares page 52 of L’Officiel du cycle with an advertisement for JOS, held here as its own record, and one for Pertuisot.]