Sturmey-Archer November 1951 Advertisement — Three- and Four-Speed Hubs, from G.I.P.

— Page 1 —
MOYEUX
STURMEY – ARCHER

TOURISME SPORT

A 3 OU 4 VITESSES AVEC OU SANS
FREIN A TAMBOUR

Distributeur général pour la France :
Société G. I. P.
60, av. du Gal-de-Gaulle, COURBEVOIE (Seine)
VENTE EXCLUSIVE AUX GROSSISTES
Tél. DÉFENSE 35-12

[A ruled advertisement in a thin single-line frame. “MOYEUX” is in light sans-serif capitals above “STURMEY – ARCHER” in very large heavy sans-serif capitals. At the center a line-engraved drawing shows a three-speed hub with a drum body lettered “STURMEY” and “AW-7”, a sprocket, a control chain with a rod rising at the right and a nut at the left axle end, with the word “TOURISME” at its left and “SPORT” at its right. The remaining lines are centered in sans-serif and italic capitals over a short rule, the distributor’s name being in large bold type and its address with “Gal” set in small raised letters. No signature or agency mark is visible. Text from the reverse of the leaf shows faintly through the head of the panel.]

[This advertisement shares page 26 of L’Officiel du cycle with advertisements for Rutter and Durax, each held here as its own record, and one for the Babymoto lightweights.]