Sturmey-Archer May 1953 Advertisement — No bicycles without the Sturmey-Archer hub: Tourisme and Sport three- and four-speed hubs with or without drum brake

— Page 1 —
PAS DE BICYCLETTES
sans
MOYEU STURMEY-ARCHER

TOURISME [hub lettering: STURMEY, ENGLAND, ARCHER, AW-7] SPORT

A 3 OU 4 VITESSES AVEC OU SANS FREIN A TAMBOUR

Vente exclusive aux grossistes — Distributeur pour la France :
G.I.P., 60, av. du Gl-de-Gaulle, Courbevoie (S.) Tél. DEF. 35-12

[A ruled advertisement in black and white, framed by a rule with a heavy bar above and below. The headline is set in three lines: “PAS DE BICYCLETTES” in light roman capitals, “sans” in small lowercase, and “MOYEU” in light capitals beside “STURMEY-ARCHER” in heavy black capitals. At the center a multi-speed rear hub is drawn in halftone from a photograph, shown from the side with a barrel-shaped shell, two flanges with spoke holes, a toothed sprocket at the right and an axle with locknuts at each end, and a thin chain with a knurled nut hanging up from the right end of the axle; the printed hub label carries the words STURMEY, ENGLAND and ARCHER and the code AW-7. “TOURISME” in heavy condensed capitals stands at the left of the hub and “SPORT” at the right. A line in spaced roman capitals with the numerals 3 and 4 in bold gives the speeds and the brake. The last two lines, with the distributor’s name and address, are set in a small roman face, the name and its initials in bold. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 76 of L’Officiel du cycle with advertisements for Pivo, Guttacoll and Stella, each held here as its own record, and others for H. Jeanneret et Cie, Merat, J. Bonnefoy and Driot.]