Sturmey-Archer November 1952 Advertisement — Sturmey-Archer hubs, 1902-1952, fifty years of success, in three or four speeds

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MOYEUX
STURMEY – ARCHER
1902-1952
Cinquante Ans de Succès

TOURISME
SPORT

A 3 OU 4 VITESSES AVEC OU SANS
FREIN A TAMBOUR

Distributeur général pour la France :

Société G. I. P.

60, av. du Gl de Gaulle, COURBEVOIE (Seine)

VENTE EXCLUSIVE AUX GROSSISTES

Tél. DÉFENSE 35-12

[A ruled advertisement in black and white, framed by a thin single rule, with all lines centered. “MOYEUX” is set in large light roman capitals, and “STURMEY – ARCHER” below it in very heavy sans-serif capitals; “1902-1952” and “Cinquante Ans de Succès” follow in bold. At the center a multi-speed rear hub is drawn in line engraving with hatched shading and shown from the side: a wide barrel with a flanged end, a toothed sprocket on the right, a short chain with a small ring hanging from the right end and rising upward, and a small label on the barrel reading “STURMEY” with a model mark. The word “TOURISME” stands to the left of the hub and “SPORT” to the right, both in bold capitals. Beneath the drawing “A 3 OU 4 VITESSES AVEC OU SANS FREIN A TAMBOUR” is set in light italic capitals over a short rule. The distributor’s line “Distributeur général pour la France :” is in bold italic, “Société G. I. P.” in heavy sans-serif, then the address in light type, “VENTE EXCLUSIVE AUX GROSSISTES” in bold italic capitals and the telephone line in small bold sans-serif. No signature or agency mark appears.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Bauriat, Sonnclair and Henri Gauthier, each held here as its own record.]