Stella November 1951 Advertisement — Fine Bicycles, Louison Bobet and the New Cyclomoteur

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Stella
AU SALON du CYCLE

On a beaucoup admiré à son
stand ses fines bicyclettes dont la
renommée a été consacrée par :

Louison BOBET
CHAMPION DE FRANCE 1950-1951

ET SA

Révélation au Salon
LE
CYCLOMOTEUR
Bivitesse
49 cm3

FABRIQUE DES CYCLES STELLA
21, Chemin de la Madeleine, NANTES

[A full-width ruled advertisement in a double-ruled frame. “Stella” stands across the head in very large black-letter capitals, and a line of bold italic roman follows beneath it, with a double rule below. A heading “AU SALON du CYCLE” is underlined and centered at the right, over two lines of bold italic text. At the left a halftone photograph shows a motorized bicycle in side view, with a front wheel, a small engine set low in the frame, a saddle, a rear carrier and a tank or lamp housing under the head tube, the lettering on it being too small to read. At the right the cyclomotor text is stacked and centered, with “CYCLOMOTEUR” in large heavy condensed capitals, and the firm’s name and address sit between two rules at the foot in bold sans-serif capitals. Text from the reverse of the leaf shows faintly through the head of the panel. No signature or agency mark is visible.]

[This advertisement shares page 16 of L’Officiel du cycle with advertisements for the BSA and Sunbeam motorcycles and Morel’s switch for horn and headlight.]