Les bicyclettes et cyclomoteurs Stella — L’Officiel du cycle, 19 September 1953, International-Class Bicycles and the 1954 Children’s Models

From L’Officiel du cycle, du motocycle et du camping, 19 September 1953, N° 39, the paper’s Salon number du Cycle at the Porte de Versailles, page 129: ‘Les bicyclettes et cyclomoteurs Stella’: international-class bicycles; Louison Bobet rides Stella racing and semi-racing frames; photograph of a Stella cyclomoteur. The title, headings, captions and lists are transcribed as printed; the text is summarized in Ebykr’s words, and the page images carry it in full.

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Les bicyclettes et cyclomoteurs STELLA

[Ebykr summary; the article’s text is not reproduced. The notice says that Stella, the great Nantes marque, continues to build bicycles of international class. Its sporting record is brilliant and it supplies, among others, the champion Louison Bobet. The marque fits all its racing (course) and semi-racing (demi-course) frames on the model whose reputation Bobet made. A photograph of a Stella cyclomoteur follows and the notice continues in the next column.]

[A text-and-photograph notice at the foot of a column, set in a single justified column of roman type with the marque name in italic and the name Bobet in small capitals. The heading “Les bicyclettes et cyclomoteurs STELLA” stands at the upper right in a heavy bold sans-serif. A wide halftone photograph with a pale ground, framed by its screen edge only, shows a motorized bicycle seen from its right side: a step-through frame with a long slanting tank, a leather saddle, a headlamp over the front mudguard, a rear luggage rack, a chain or engine cover low between large spoked wheels and a prop stand. Faint type from the reverse of the leaf shows through the upper left of the photograph. No signature appears. The text above the photograph is slightly faded in a few letters, and blank paper fills the foot of the column below the picture.]

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[Ebykr summary, continuing from the foot of the previous column; the article’s text is not reproduced. From the 1954 program the notice picks out children’s bicycles, machines of high quality with an adjustable handlebar and a chrome-plated fork. The firm is about to make a big effort in motorization and now turns out two cyclomoteurs. The first has a Vap engine, single-speed and 2-speed, described as silent, with a Coventry adjustable monobloc, integral braking, a pivoting crankcase, a bolted luggage carrier, a fork with a shock absorber, a very strong removable stand and a rear box with a chain tensioner. The other cyclomoteur (the photograph above) is driven by a Junior engine with an adjustable crankcase, a very rigid frame, a luggage carrier bolted to the stays, and tires with white sidewalls and black treads. Stella will also show at the Salon a stronger machine with a 65 cm3 SER engine, an engine the magazine describes elsewhere. The firm has also worked out a credit system based on a modest initial payment and a substantial spreading of the balance over time.]

[Text only, in a single justified column of roman type with the engine names Vap and Junior and the marque name Stella in italic. The crop holds six short paragraphs of running text and no drawing, photograph, heading or signature. The text is the continuation of the Stella notice from the foot of the previous column. A letter or two in the middle of several lines is faint.]