Stella 1953 Advertisement — Stella makes cycles for children and adults and two cyclomoteur models, with a note on Stella oil and a cyclomoteur drawn

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Stella

fabrique des CYCLES pour enfants et adultes, et des
CYCLOMOTEURS. Vous offre deux modèles de
cyclomoteurs
PARFAITS DANS LES MOINDRES DETAILS

Ecrivez à STELLA, Nantes, qui vous documentera.

STELLA est connu et apprécié dans le monde entier.

Si vous ne voulez pas d’ennui avec vos cyclomoteurs
graissez-les avec l’Huile STELLA qui ne calamine pas
et économise l’essence.

[A ruled advertisement in black and white made of three framed parts. At the upper left a small square box holds a drawing of a motorized bicycle in halftone, seen from the left with a lady’s open frame, a small engine low between the wheels, a saddle, a luggage rack and wire-spoked wheels. At the upper right the name “Stella” is set in large black-letter type with a curled swash on the S. Below, a long panel carries the body text in mixed type: lowercase roman with the words CYCLES and CYCLOMOTEURS in bold capitals, a line of heavy spaced capitals about the two models, a larger line of roman type asking readers to write to the maker at Nantes, and a line in small bold sans-serif with two italic words. A smaller ruled box at the foot holds a note about the maker’s oil in lighter type with some words in bold. No street address, artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 76 of L’Officiel du cycle with advertisements for Pivo, Sturmey-Archer and Guttacoll, each held here as its own record, and others for H. Jeanneret et Cie, Merat, J. Bonnefoy and Driot.]