Spirax 1953 Advertisement — The Spirax Derailleur, Constant Chain Tension for Touring

— Page 1 —
En côte
LE SPIRAX
DERAILLEUR AUTOREGULATEUR A TENSION DE CHAINE CONSTANTE

N’AUGMENTE PAS
LA RÉSISTANCE
MÉCANIQUE
PERMET LE CHANGEMENT DE
VITESSE EN PLEIN EFFORT

Col du
Col du

ADOPTEZ-LE POUR VOS RANDONNÉES

Renseignements sur demande aux :
Ets WILLIAM DUMONT
11, rue Chalgrin, PARIS (16e) – Klé. : 68-10
Vente exclusive à Messieurs les
CONSTRUCTEURS ET GROSSISTES

[A full ruled advertisement with a thin border. “En côte” in large black brush script stands at the upper left above the name, where “LE” runs up the left edge and “SPIRAX” fills a slanting black band in big outlined capitals, the S drawn as a coil of concentric rings. A slanting line of bold capitals along the band describes the derailleur. Below it a dark wedge carries four lines of white spaced capitals at a slant. The picture is a line-and-solid drawing: at the right a cyclist in a short-sleeved jersey, shorts and dark glasses leans over the handlebars of a racing bicycle with a rolled bag on the bars, set against hatched speed lines; at the left a folded road map with a round magnified inset showing a mountain area with contour lines, spot heights and place labels including “Table d’Orient 2677”, “Col du” and the figures 3118, 2654 and 2738. A heavy rule and the line “ADOPTEZ-LE POUR VOS RANDONNÉES” in bold capitals sit beneath the picture, then the distributor’s name in spaced capitals, with address, telephone and sales terms in italic and roman capitals. A signature at the lower right of the drawing reads “Rebour”, preceded by an initial or flourish.]

[This advertisement shares page 106 of L’Officiel du cycle with advertisements for Barral, Sova and Sturmey-Archer, each held here as its own record.]