Spirax September 1953 Advertisement — En côte: the self-adjusting Spirax derailleur with constant chain tension, a climber

— Page 1 —
En côte
LE SPIRAX
DERAILLEUR AUTOREGULATEUR A TENSION DE CHAINE CONSTANTE

N’AUGMENTE PAS
LA RÉSISTANCE
MÉCANIQUE
PERMET LE CHANGEMENT DE
VITESSE EN PLEIN EFFORT

ADOPTEZ-LE POUR VOS RANDONNÉES

Renseignements sur demande aux :
Ets WILLIAM DUMONT
11, rue Chalgrin, PARIS (16e) – Klé. : 68-10
— Vente exclusive à Messieurs les —
CONSTRUCTEURS ET GROSSISTES

[A ruled advertisement in black and white, framed by a single rule. The upper part is a slanted composition: “En côte” in large brush-script lettering at the upper left, and “LE SPIRAX” in heavy shaded capitals rising along a diagonal band, with the S drawn as a spiral of concentric rings. Along the band runs the line “DERAILLEUR AUTOREGULATEUR A TENSION DE CHAINE CONSTANTE”. Below the band, on a dark ground, four short lines in white spaced capitals slope upward to the right. The lower left shows a folded road map drawn in line engraving with a round magnifying inset that carries place names and spot heights, including “Table d’Orient 2677”, “2654”, “318”, “2738” and “Col du”. At the right a male cyclist in dark glasses, short-sleeved shirt and shorts rides toward the lower left on a racing bicycle with a rolled bag strapped over the handlebars; he is drawn in line engraving with solid black shading and hatched speed lines behind him. A signature reading “Rebour” in script stands at the lower right of the drawing. Beneath the drawing a ruled heading in bold capitals reads “ADOPTEZ-LE POUR VOS RANDONNÉES”. Under it the dealer line in italic, then the firm name “Ets WILLIAM DUMONT” in heavy spaced capitals, the address and telephone line, and, between two short rules, the sales line in italic followed by “CONSTRUCTEURS ET GROSSISTES” in light spaced capitals. The bottom rule of the frame sits at the very edge of the image.]

[This advertisement shares page 148 of L’Officiel du cycle with an advertisement for Piat, held here as its own record, and one for Robert Oubron.]