Spirax May 1954 Advertisement — En côte: the self-regulating Spirax derailleur with constant chain tension, a touring cyclist with a map, in French, English and German

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En côte
LE SPIRAX

DERAILLEUR AUTOREGULATEUR A TENSION DE CHAINE CONSTANTE

N’AUGMENTE PAS
LA RESISTANCE
MÉCANIQUE
PERMET LE CHANGEMENT DE
VITESSE EN PLEIN EFFORT

[Map labels inside the circle: 2654 — 318 — Table d’Orient 2677 — 2738 — Col du — Col du; one further figure near the upper right reads [illisible]]

ADOPTEZ-LE POUR VOS RANDONNÉES

” SPIRAX “, dérailleur constant auto-regulated chain tension.
” SPIRAX “, kettenschaltung selbstregelung mit gleichbleibender
kettenspannung.

Éts WILLIAM DUMONT, 11, rue Chalgrin
Paris-16e (France) — KLÉ. 68-10
Vente exclusisive à MM. les Grossistes et Constructeurs

[A ruled advertisement in black and white inside a thin single-rule frame. At the upper left “En côte” is lettered in a large flowing script. The word “SPIRAX” runs upward on a slant in very heavy wide capitals on a black diagonal band, with the initial S drawn as a set of concentric spiral rings and the words “LE” and the line “DERAILLEUR AUTOREGULATEUR A TENSION DE CHAINE CONSTANTE” set on the slant beneath it. Below the band the lower field is a solid black wedge carrying the slanted text “N’AUGMENTE PAS LA RESISTANCE MÉCANIQUE PERMET LE CHANGEMENT DE VITESSE EN PLEIN EFFORT” in white capitals. The picture is a line and hatched engraving of a touring cyclist with sunglasses, a short-sleeved jersey and shorts, riding downhill toward the viewer on a road bicycle with a rolled bag on the handlebars. Behind him a folded road map is opened, with a round magnifier circle enlarging a mountain area marked with spot heights and the words Table d’Orient and Col du. A map cover bearing a grid outline of France lies at the lower left of the rider. A signature reading “Rebour” appears at the lower right of the picture. Below it “ADOPTEZ-LE POUR VOS RANDONNÉES” is set in bold capitals over a heavy rule, followed by the French, English and German product lines in sans-serif, then the firm name and address in bold sans-serif and a final line in small italic roman.]

[This advertisement shares page 90 of L’Officiel du cycle with an advertisement for A.M.B., held here as its own record, and others for H. Grand Chavin-Lamy and Electro Pullman.]