Sova 1957 Advertisement — The 48 Sport and Ryg Brakes, Sova Specialties

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“48”
SPORT

“RYG”

SPÉCIALITÉS
SovA

Sté
JOLLY ET Cie
THONON·LES·BAINS (HAUTE·SAVOIE)

[Line drawings of Sova cycle components sit on a field cut into black and pale triangles: a sidepull caliper brake with its arm lettered Sport and 48 at the upper right beside the “48” Sport label, a second caliper brake with its arm lettered tourist at the left above the “RYG” label, a brake lever at the right, and a wing nut, a small T-handled key, a cranked box spanner and a bone-shaped double socket wrench along the foot. The blackletter Sova name and the word Spécialités are reversed out of a long black pennant that points in from the right, and the firm and town lines are reversed out of a black band across the bottom.]

[This advertisement shares page 25 of L’Officiel du cycle with an advertisement for La Vipère, held here as its own record, and others for the Neiman lock on Terrot and Magnat-Debon scooters, Marchand Frères frame repairs and L’Antivol GB, the magazine’s own information notice and the “Équipements & Outillage” column, held as its own record.]