Sova September 1953 Advertisement — Sova brakes of all models, with a caliper brake drawn, wing nuts and wrenches, stand 330

— Page 1 —
FREINS TOUS MODÈLES

ACIER
MATRICÉ

SOVA

BRONZE
MOULÉ

– DURALUMIN FORGÉ –
A RESSORT CENTRAL, A TASSEAUX

ECROUS PAPILLONS
bronze
et duralumin

CLÉS 8 trous
CLÉS 4 trous
CLÉS à bougies

Éts SOVA – THONON-LES-BAINS

STAND n° 330. Parc Expos. : Hall du Cycle.

[A ruled black-and-white advertisement set inside a thin black frame. The head line “FREINS TOUS MODÈLES” combines heavy sans-serif capitals for the first word with lighter capitals for the rest. Below it the brand name “SOVA” is set very large in black-letter capitals with swash flourishes on the S and a tall pointed A; short bold condensed capitals flank it, “ACIER MATRICÉ” at the left and “BRONZE MOULÉ” at the right. Two lines of italic roman capitals follow, the first between dashes. A large halftone drawing from a photograph at the lower left shows a side-pull caliper brake: a curved arch with a central bolt and nut, a cable clamp on top, a threaded adjusting barrel at the upper right, and two ribbed rubber brake blocks on slotted hangers at the ends of the arms; the letters “JYP” and the number “50” are cast into the arch. At the right, “ECROUS PAPILLONS” is set in condensed bold capitals, with “bronze et duralumin” in roman lower case below, and three lines of spaced italic capitals and lower case list the wrench types, followed by a small triangle of vertical hatching. A ruled band across the foot holds “Éts SOVA” with a raised “ts”, the town name and the firm name in bold spaced capitals, and a final line in small bold sans-serif gives the stand number and hall. No artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 158 of L’Officiel du cycle with advertisements for Bauriat and Beaussuzet, each held here as its own record, and one for des Cycles Petit-Breton.]