Sova May 1952 Advertisement — Sova brakes, all models, in steel, bronze and forged duralumin, center-spring and shoe types, with wing nuts and wrenches

— Page 1 —
FREINS TOUS MODÈLES

ACIER — SOVA — BRONZE
MATRICE — MOULÉ

– DURALUMIN FORGE –
A RESSORT CENTRAL, A TASSEAUX

ECROUS PAPILLONS
bronze
et duralumin

CLÉS 8 trous
CLÉS 4 trous
CLÉS à bougie

Ets SOVA – THONON-LES-BAINS

[A ruled advertisement in black and white inside a thin single-line border. The headline “FREINS TOUS MODÈLES” runs across the head, with “FREINS” in heavy capitals and the rest in lighter spaced capitals. The name “SOVA” stands in the center in large blackletter capitals with a flourished first letter, flanked by narrow condensed words, “ACIER” and “MATRICE” at the left and “BRONZE” and “MOULÉ” at the right, the last letter of “ACIER” being partly lost. Two lines of spaced italic capitals beneath describe the brake types. At the lower left a large halftone photograph shows a side-pull caliper brake seen from the front, with a high arched arm, a hexagonal pivot nut, a wing-nut adjuster at the top, and two ribbed rubber brake blocks held in slotted shoes at the lower ends, the arm embossed with “JYP” and “50”. At the right the list of fittings is set in condensed capitals and light roman type, with a small fan of vertical lines in a downward-pointing triangle beneath. A rule separates the foot, where “Ets SOVA – THONON-LES-BAINS” is set in heavy and light capitals. No artist signature is visible.]

[This advertisement shares page 42 of L’Officiel du cycle with advertisements for Ateliers du Dorlay, Persib-Lux and Aimé Ledin, each held here as its own record.]