Sova May 1953 Advertisement — Sova brakes, all models, in die-stamped steel, molded bronze or forged duralumin, with wing nuts and wrenches, a caliper brake photographed

— Page 1 —
FREINS TOUS MODÈLES

ACIER
MATRICE

SOVA

BRONZE
MOULE

– DURALUMIN FORGE –
A RESSORT CENTRAL, A TASSEAUX

ECROUS PAPILLONS
bronze
et duralumin

CLÉS 8 trous
CLÉS 4 trous
CLÉS à bougies

Éts SOVA – THONON-LES-BAINS

[A ruled panel in black and white, framed in a thin rectangle. “FREINS” in heavy sans-serif capitals and “TOUS MODÈLES” in lighter capitals run across the head. The name “SOVA” is set large in a black-letter style with a flourished S and a tall A, flanked at the left by “ACIER MATRICE” and at the right by “BRONZE MOULE” in condensed capitals; beneath it two lines in bold slanted capitals name forged duralumin and the center spring and brake-block types. A single side-pull caliper brake is drawn in halftone from a photograph, shown from the front with two rubber blocks in their holders, a wing nut at the top and two embossed marks on the arms that read “JYP” and “50”. At the right of the brake, a heading “ECROUS PAPILLONS” in condensed capitals with “bronze et duralumin” beneath it, then three lines in spaced slanted capitals name wrenches, with a small striped triangle under them. A ruled line closes the design above the firm’s line “Éts SOVA – THONON-LES-BAINS” in heavy and light capitals. No street address, telephone number or artist signature appears.]

[This advertisement shares page 62 of L’Officiel du cycle with advertisements for Packson, Ateliers du Dorlay and Sonnclair, each held here as its own record.]