Sova November 1952 Advertisement — Sova brakes in every model, with wing nuts and wrenches, and a caliper brake drawn

— Page 1 —
FREINS TOUS MODÈLES

ACIER
MATRICE

SOVA

BRONZE
MOULE

– DURALUMIN FORGE –
A RESSORT CENTRAL, A TASSEAUX

ECROUS PAPILLONS
bronze
et duralumin

CLÉS 8 trous
CLÉS 4 trous
CLÉS à bougie

Ets SOVA – THONON-LES-BAINS

[A ruled advertisement in black and white, framed by a thin single rule. “FREINS” in heavy capitals and “TOUS MODÈLES” in lighter capitals run across the head. The brand name “SOVA” is lettered in very large, ornate blackletter capitals at the upper center, flanked at the left by “ACIER” and “MATRICE” and at the right by “BRONZE” and “MOULE”, all in condensed bold capitals. Two lines of bold italic capitals beneath, set between dashes, list the types. A rim brake is drawn at the lower left in halftone: a curved arch with a cable clamp and hex nut on top, two arms that end in grooved brake blocks on slotted holders, and the markings “JYP” and “50” on the arch. At the right of the drawing “ECROUS PAPILLONS” is set in condensed bold capitals with “bronze et duralumin” in light type, followed by three lines “CLÉS 8 trous”, “CLÉS 4 trous” and “CLÉS à bougie”, and a small downward-pointing fan of short lines. A thin horizontal rule closes the panel above the firm line “Ets SOVA – THONON-LES-BAINS” in heavy and light capitals. No signature or agency mark appears.]

[This advertisement shares page 66 of L’Officiel du cycle with advertisements for Pivo, Cholain and Éclair, each held here as its own record, and one for AC.]