Sova 1951 Advertisement — Brakes for Cycles of Every Model, and Wing Nuts

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SovA

La plus grosse
Production française
en alliage spécial
inoxydable

FREINS POUR CYCLES
Tous Modèles

Vente exclusive aux Constructeurs et Grossistes

ÉCROUS PAPILLONS
CLÉS 8 TROUS

ÉTS SOVA, Thonon-les-Bains (Hte Savoie)

[A ruled advertisement in a rounded frame, with a black band across the foot. “SovA” stands across the top in very large black-letter capitals, and below it a black scroll panel carries four lines of reversed lettering in a decorative roman face. Line-engraved drawings fill the field: at the upper left a brake lever with its clamp, at the center a caliper brake arm lettered “SovA” and “Spécial” along its arms with a clamping bolt and a knurled adjuster, a brake block on its holder at the lower center and a second block at the right and at the right a wing nut drawn from the side with the name “SovA” in black-letter on one wing. “FREINS POUR CYCLES” is set in heavy sans-serif capitals with “Tous Modèles” beneath, a line of lighter sans-serif follows, and “ÉCROUS PAPILLONS CLÉS 8 TROUS” sits under the wing nut. The firm’s name and town run in reversed heavy lettering along the black band at the foot, with “Hte” set in small raised letters. No signature or agency mark is visible.]

[This advertisement shares page 14 of L’Officiel du cycle with an advertisement for the AMC engines.]