Soupl 1952 Advertisement — Soupl licensed rubber handlebar grips for bicycles and motorcycles, comfort in the hand, sold by the exclusive agents

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ÉLÉGANCE et QUALITÉ

ADOPTEZ
Les POIGNÉES
“SOUPL”
LICENCE
EN CAOUTCHOUC

VÉLOS
MOTOS

C’est le confort sous la main

Agents exclusifs: Éts C.A.M.C.L.
43, R. Marius Aufan, Levallois. Per. 06-35

[A ruled advertisement in a single-ruled rectangle, in dark ink. The head “ÉLÉGANCE et QUALITÉ” is set in tall condensed capitals, followed by two small dots. “ADOPTEZ” is in light spaced capitals, then “Les POIGNÉES” in larger roman capitals with “Les” small, then “SOUPL” in large shaded outlined capitals between quotation marks, with the word “LICENCE” in small spaced capitals beneath. A line drawing shows a hand gripping a handlebar grip: the fingers curl round the bottom of a long tapered rubber grip ridged along its upper side, with a closed end at the right, and two dark labels on the grip read “EN” and “CAOUTCHOUC”. At the lower right “VÉLOS MOTOS” is set in bold capitals. A line in slanted italic, “C’est le confort sous la main”, stands above a thin rule, and the agent line and address close the panel, the firm name in bold capitals. No signature or agency mark is shown.]

[This advertisement shares page 70 of L’Officiel du cycle with advertisements for IRM, Indéca, Paturaud and NAP, each held here as its own record, and others for Lecoeuvre, Thimonnier, S.O.S.P., 4 rue Jonquoy, Cellier et Pouly, Tubverseur and Sido.]