Soupl 1951 Advertisement — Licensed Rubber Handlebar Grips for Bicycles and Motorcycles

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ÉLÉGANCE et QUALITÉ

ADOPTEZ
Les POIGNÉES
« SOUPL »
LICENCE

EN CAOUTCHOUC

VÉLOS
MOTOS

C’est le confort sous la main

Agents exclusifs : Éts C.A.M.C.L.
43, R. Marius-Aufan, Levallois. Per. 06-35

[A small ruled advertisement in black and white. Heavy condensed capitals span the head, followed by two round black dots and a column of centered lines in which the name SOUPL appears in shadowed capitals between quotation marks. Below the name a line drawing shows a hand gripping a handlebar grip: the grip is a ribbed tube lying across the picture with a dark band printed “EN CAOUTCHOUC” in reversed lettering, and the four fingers curl under it. Smaller capitals beside the hand name the machines, and a script-like italic slogan, a short rule and two lines giving the agents’ name and address with a telephone number close the panel. No artist’s signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Uldry, Montcoudiol, Gourgaud, Sonnclair, Super-Rapid and Cobra, each held here as its own record, and others for the A.L.C. cable lock, Oryap trailer wheels, the Sanor electric horn and La Maison de la Moto motorcycle supplies.]